MEMORANDUM *
Appellant appeals- the district court’s award of attorneys’ fees and non-taxable costs totaling $933,795.56 to Appellees following the court’s grant of summary judgment in Appellant’s Lanham Act action. See 15 U.S.C. § 1125(a). We have jurisdiction under 28 U.S.C. § 1291, and we affirm.
Under the Lanham Act, “[t]he court in exceptional cases may award reasonable attorney fees to the prevailing party.” 15 U.S.C. § 1117(a). ‘We have held that this requirement is met when the case is either ‘groundless, unreasonable, vexatious, or pursued in bad faith.’ ” Cairns v. Franklin Mint Co., 292 F.3d 1139, 1156 (9th Cir. 2002) (quoting Avery Dennison Corp. v. Sumpton, 189 F.3d 868, 881 (9th Cir.1999)) (emphasis in Cairns). “We review de novo the district court’s legal determination that an action is ‘exceptional’ under the Lanham Act; however, once an action is determined to be exceptional, the district court’s decision to award attorney’s fees is reviewed for an abuse of discretion.” Secalt S.A. v. Wuxi Shenxi Constr. Mach. Co., 668 F.3d 677, 687 (9th Cir. 2012).
We have explained that where a plaintiff is “able to provide some legitimate evidence ... [his or her] case would likely fall on the unexceptional side of the dividing line.” Id. at 688. However, in this case, none of the four pieces of evidence proffered by Appellant—a one-page fax sent by a consultant to a customer that compared eMove with SMD’s SiteLink service, a few cryptic lines in Appellees’ call logs, a declaration about statements Appellee Markus Hecker made at a trade show, and a posting by Hecker to an Internet forum—provides legitimate evidence of Ap*528pellees’ violations of the Lanham Act. Taken together, this evidence constitutes an “utter failure of proof.” Id. at 688; see also Love v. Associated Newspapers, Ltd., 611 F.3d 601, 615-16 (9th Cir.2010) (affirming “exceptional” determination where plaintiff “presented not one item of evidence substantiating” a critical part of the claim). Three of the four pieces of Appellant’s evidence clearly failed to meet the requirement for dissemination under the relevant standard for Lanham Act claims, given that these statements were made to a handful of people and the market for self-storage facilities in the United States exceeds 50,000 businesses. See Coastal Abstract Serv., Inc. v. First Am. Title Ins. Co., 173 F.3d 725, 735 (9th Cir.1999). Furthermore, it is not at all apparent that the one piece of evidence that was disseminated—the Internet posting—was false. See Cairns, 292 F.3d at 1156 (affirming award of attorneys’ fees where “statements in the advertisements at issue were true and the [plaintiff] had no reasonable basis to believe they were false”).
Accordingly, Appellant “ha[d] no reasonable or legal basis to believe in success on the merits,” Secalt, 668 F.3d at 687, and we conclude that “the case is exceptional as a matter of law.” Love, 611 F.3d at 616.1
Because the case is “exceptional,” we review the award of attorneys’ fees and costs under the deferential abuse of discretion standard. Secalt, 668 F.3d at 687. “An abuse of discretion is a plain error, discretion exercised to an end not justified by the evidence, a judgment that is clearly against the logic and effect of the facts as are found.” Rabkin v. Or. Health Scis. Univ., 350 F.3d 967, 977 (9th Cir.2003) (quoting Int’l Jensen, Inc. v. Metrosound U.S.A., Inc., 4 F.3d 819, 822 (9th Cir. 1993)). “We reverse only if we are ‘convinced firmly that the reviewed decision lies beyond the pale of reasonable justification under the circumstances.’ ” McCollough v. Johnson, Rodenburg & Lauinger, LLC, 637 F.3d 939, 953 (9th Cir.2011) (quoting Boyd v. City & Cnty. of S.F., 576 F.3d 938, 943 (9th Cir.2009)). “[W]e have no basis for concluding that the district court’s award of ... fees and costs—an amount unchallenged by [Appellant]—is an abuse of discretion.” Lahoti v. Vericheck, Inc., 636 F.3d 501, 511 (9th Cir.2011). Accordingly, we affirm the award of fees and costs under 15 U.S.C. § 1117(a).
AFFIRMED.