SUMMARY ORDER
Plaintiff-Appellant Spanski Enterprises, Inc. (“SEI”) appeals from the judgment of the United States District Court for the Southern District of New York (Carter, entered after a bench trial, insofar as the judgment partially denied relief on one of SEI’s claims against Defendant-Appel-lee Telewizja Polska, S.A. (“TVP”). TVP cross appeals, seeking vacatur of the entire damages award. We assume the parties’ familiarity with the underlying facts, the *35procedural history, and the issues presented for review.
This is the latest appeal arising from prolonged disputes between TVP, a public broadcasting corporation wholly owned by the Republic of Poland, and SEI, which has been TVP’s exclusive distributor of television programming content to the Polish diaspora in the Americas. See Spanski Enters., Inc. v. Telewizja Polska, S.A., 581 Fed.Appx. 72 (2d Cir.2014). This dispute, like the others, turns largely on straightforward questions of contractual interpretation.
1. Although neither party argued the issue (until we ordered briefing), we must begin by addressing a defect in appellate jurisdiction. SEI’s notice of appeal reads in full:
NOTICE IS GIVEN that Plaintiff Span-ski Enterprises, Inc. (“SEI”) hereby appeals to the United States Court of Appeals for the Second Circuit from that part of the March 6, 2014 Opinion and Order of the Hon. Andrew L. Carter, Jr., as well as the March 14, 2014 Judgment resulting therefrom, which denied SEI’s third claim for relief, which was: that Defendant Telewizja Polska, S.A. breached its contract with SEI when it removed the Man series from the TVP Polonia channel.
In other words, SEI declared its intent to appeal from only “that part of’ the district court’s order that denied relief on “SEI’s third claim for relief’ — what the parties refer to as “the Man claim.” SEI’s opening brief, however, also seeks reversal, in part, of the district court’s damages order with respect to its first claim for relief (“the Polvision claim”). See Appellant’s Br. at 30-38 (“The District Court Erred in Excluding From Damages Specific Episodes of Man and Plebania That Had Not Appeared on TVP Polonia.”). And although the two claims might share some limited factual overlap, the parties have always treated them as legally distinct.1
“Our jurisdiction ... depends on whether the intent to appeal from [a] decision is clear on the face of, or can be inferred from, the notice[ ] of appeal.” New Phone Co. v. City of New York, 498 F.3d 127, 131 (2d Cir.2007); accord Bloom v. FDIC, 738 F.3d 58, 61 (2d Cir.2013).
SEI’s notice can only be read as an intent to appeal the district court’s rejection of “SEI’s third claim for relief’; that is, the Man claim. SEI cannot now enlarge our appellate jurisdiction to quibble with the district court’s damages calculation as to the Polvision claim. Because we lack jurisdiction to consider on appeal a claim that was omitted from SEI’s notice,. we will not consider this argument further.
2. As to the Man claim: SEI alleges breach of an implied covenant of good faith and fair dealing in connection with TVP’s removal of a television series called “Man ” from the TV Polonia channel. We affirm the district court’s dismissal of this claim.
Under New York law, “[ijmplicit in all contracts is a covenant of good faith and fair dealing in the course of contract performance.” Dalton v. Educ. Testing Serv., 87 N.Y.2d 384, 639 N.Y.S.2d 977, 663 N.E.2d 289, 291 (1995). “The covenant cannot be used, however, to imply an obli*36gation inconsistent with other terms of a contractual relationship.” Gaia House Mezz LLC v. State Street Bank & Trust Co., 720 F.3d 84, 93 (2d Cir.2013) (citing Dalton, 639 N.Y.S.2d 977, 663 N.E.2d at 289).
Pursuant to the 1994 Agreement, “TVP reserves the right to introduce changes to the TV Polonia Program ... while retaining its general character.” 1994 Agreement § 9.4.2 Relying on this language, TVP argues that it retains complete discretion over individual programming decisions — like the decision to remove Klan from TV Polonia — as long as TV Polonia’s “general character” is left undisturbed.
Although it was disputed in the district court, SEI now concedes that, as a contractual matter, “TVP unquestionably has the discretion to remove series from TV[] Polonia.”3 SEI’s Reply Br. at 33. SEI argues nevertheless that TVP’s “discretion must be exercised in good faith, and that decisions to remove series may not be made for the improper purpose of circumventing the Agreements.” Id.
But as to good faith, the district court made explicit factual findings: SEI failed to sustain its burden to show that SEI’s decision to remove the Klan series was made in bad faith. The district court credited TVP’s “evidence that the decision to remove Klan was part of a regular' quarterly programming review,” and that TVP’s decision was not “a violation of what SEI could have reasonably expected” under the terms of.the parties’ contractual relationship. Those findings were not clearly erroneous.
3. TVP’s cross-appeal is focused primarily on the district court’s damages order, which granted partial relief on SEI’s claim that TVP breached the parties’ contracts by licensing TV Polonia programming content to a (non-party) competitor, Polyision. TVP challenges (a) the liability ruling, (b) the propriety of a damages award for lost profits, and (c) the actual calculation of the lost-profits award. We affirm the district court on all three issues.
a. TVP argues that SEI’s exclusivity rights are limited to “one time use” of TV Polonia programming, meaning TVP is free to license “rerun” (i.e., previously aired) episodes of TV Polonia shows to whomever it wishes. This argument fails for two reasons.
This is a new argument raised for the first time on appeal. Moreover, TVP made representations in the district court that are inconsistent with this argument. See, e.g., TVP’s Post Trial Mem. at 5 (“Clause II.E [of the 2009 Settlement Agreement] adds to SEI’s distribution rights the exclusive right to repeat broadcasts of the TVP Polonia channel (beyond SEI’s previous one-off use rights) — it prevents TVP from distributing ‘other channels’ containing the TV[] Polonia broadcast, even after the first broadcast of the TV[] Polonia channel ... by SEI.”). So the argument is waived. See Paulsen v. Remington Lodging & Hospitality, LLC, 773 F.3d 462, 468 (2d Cir.2014).
Even if the argument had been properly preserved, it would be meritless. *37In the parties’ 2009 Settlement Agreement, TVP promised not to
distribute or offer to distribute, or permit the distribution of any other channels in North and South America that contain any of the same programming that is contained, has been contained, or will be contained in either TV Polonia or TVP Info.
2009 Settlement Agreement § II.E. A rerun of a TV Polonia show is unquestionably “programming” that “has been contained” on TV Polonia. Licensing that content to a competing channel violates TVP’s promise not to “permit the distribution of any other channels” that contain TV Polonia programming content. We therefore affirm the district court’s ruling that TVP is liable for breach of contract on the Polvision claim.
TVP suggests that the agreement cannot mean what it says, because “SEI cannot restrain competition.” If TVP is arguing that all vertical exclusive distribution agreements violate the antitrust laws, that argument is also meritless, see, e.g., E & L Consulting, Ltd. v. Doman Indus. Ltd., 472 F.3d 23, 29 (2d Cir.2006), and forfeited, see Paulsen, 773 F.3d at 468. Since every exclusive distribution agreement — indeed, every contract — “restraints] competition” in a sense,4 that alone is no justification for TVP’s clear violations of its contractual promises.
b. TVP contends that the district court erred in adopting a lost-profits measure of damages. “[W]e review the legal question of the applicable damages measurement de novo.” Bessemer Trust Co., N.A. v. Branin, 618 F.3d 76, 85 (2d Cir.2010). Even so, any predicate factual findings relevant to that determination are reviewed for clear error. See id. at 91.
Under New York law, “to recover damages for lost profits, it must be shown that: (1) the damages were caused by the breach; (2) the alleged loss [is] capable of proof with reasonable certainty, and (3) the particular damages were within the contemplation of the parties to the contract at the time it was made.” Ashland Mgmt. Inc. v. Janien, 82 N.Y.2d 395, 604 N.Y.S.2d 912, 624 N.E.2d 1007, 1011 (1993).
The district court applied the correct legal standard, and the evidence supports its conclusion that the first two elements of New York’s lost-profits test are established. So the question is whether the district court correctly concluded that the parties contemplated lost profits damages at thé time they entered into the 2009 Settlement Agreement.
This facet of the parties’ dispute turned on whether, at the time the Settlement Agreement was signed, SEI had ever contracted with other channels' to distribute or syndicate TV Polonia programming content (and whether TVP knew about these contracts). Resolving that factual dispute, the district court credited SEI’s “evidence of agreements it had made to license TVP Polonia content to other channels”; and SEI’s evidence that “when other channels ... approached TVP about distributing TVP Polonia content, it informed them SEI was the exclusive distributor and directed them to contact SEI if they wanted to pursue an agreement.” These factual findings are not clearly erroneous, and they are sufficient to support the district *38court’s conclusion that SEI was entitled to lost profits.
c. TVP contends that the district court’s lost-profit calculations were excessive. Assuming the district court selected an appropriate measure of damages, “[t]he question of the amount of recoverable damages is a question of fact,” reviewed only for clear error. See Bessemer Trust, 618 F.3d at 85 (emphasis added).
Here, the district court found that $600-per-episode was the market value of the syndication rights that TVP improperly licensed to Polvision. That price came from TVP’s own contracts with Polvision. Relying on TVP’s own bargained-for price was not clearly erroneous and used an appropriate measure of damages. So we affirm the damages award in full.
4. TVP also cross-appeals from the dismissal of its counterclaim, which alleged that SEI failed to expend “reasonable efforts” to market and distribute TVP’s content in a way that would maximize total subscribers. The district court found a “complete void of evidence in the record to support this claim.” That finding was not clearly erroneous: the only evidence presented by TVP concerning a shortfall in subscribers established that SEI’s results fell short of TVP’s expectations. But as the district court correctly explained, “the test is whether SEI used reasonable efforts to distribute TVP’s programs” — “not whether SEI achieved measurable success in distribution as contemplated by the number of subscribers.”
For the foregoing reasons, and finding no merit in the parties’ other arguments, we hereby AFFIRM the judgment of the district court.