MEMORANDUM & ORDER
Plaintiffs Monotype Imaging, Inc. (“Monotype”), Linotype GMBH (“Linotype”) and International Typeface Corporation (“ITC”) (collectively, “plaintiffs”) bring suit against defendant Deluxe Corporation (“Deluxe”) for trademark infringement (Counts I through IV), unfair competition in violation of M.G.L. c. 93A (“Chapter 93A”) (Count V) and breach of contract in violation of Minnesota law (Count VI).
Deluxe has answered the complaint and asserted two counterclaims for breach of contract and unfair business practices under Chapter 93A. Monotype’s motion to *319dismiss those counterclaims is currently pending before the Court.
I. Background
Plaintiffs are related companies which collectively comprise the leading provider of typeface products and font software programs. “Typefaces” are fonts, such as Times New Roman, Courier, etc., and “font software programs” are computer programs which generate visual renderings of text in selected typefaces. Monotype creates and owns original font software programs and sublicenses for distribution to others original font software programs owned by Linotype and ITC.
Monotype entered into a font software program licensing agreement (“the licensing agreement”) with Deluxe in April, 1996. Deluxe is a leading printer of custom checks, business forms and other business products. Deluxe uses Monotype’s font software program, among other programs, to allow its customers to specify which font to use for the text that will appear in their printed products.
A. Plaintiff’s Complaint
Plaintiffs have asserted claims against Deluxe for trademark infringement and breach of contract. Plaintiffs’ allegations of trademark infringement concern the federally registered trademarks: Avant Garde, Zapf Chancery, Helvetica, Melior and New Century Schoolbook (collectively, “the Marks”). The Marks are owned by ITC or Linotype and licensed to Mono-type, the entity authorized to enforce the legal rights to which the owners are entitled.
Plaintiffs contend that they have not authorized or licensed Deluxe to use the Marks but that Deluxe uses them on its website in a “drop down” menu of typeface choices. Plaintiffs note that Deluxe does not need to use the Marks insofar as Deluxe is able to inform customers of their various typeface options by simply displaying a word or phrase in those typefaces. That approach, plaintiffs contend, permits a customer to make an appropriate selection and avoids infringement.
In addition to trademark infringement, and more germane to the pending motion to dismiss, plaintiffs assert that Deluxe is in material breach of the licensing agreement with respect to its Internet sales. Prior to the advent of Internet commerce, Deluxe advertised product and typeface options in catalogs or similar printed materials, accepted orders over the telephone or by mail and sent customers paper “proofs” of customized products for approval before printing a full order. Now, Deluxe also allows customers to place orders, and to select a typeface to apply to text, on its website. After an order is placed, Deluxe emails customers an electronic “proof’ (an electronic image of how the text will appeal’ in the selected font) for final approval before it prints the full order.
The crux of the contract dispute is whether those Internet-based sales, and the use of electronic “proofs”, are prohibited under the licensing agreement. That agreement allows Deluxe to print its checks and other business products using Monotype’s font software program but provides that 1) the program may be used only internally, i.e., by Deluxe employees on Deluxe premises, see ¶ 2.01, ¶ 4.01-02, 2) Deluxe may not transfer “Licensed Products” to any third party, see ¶2.01, and 3) the right to reproduce the Licensed Products is for concurrent use on 100 printers, see Exhibit A.
Plaintiffs contend that Deluxe violates those provisions by allowing third-party Internet users to select and use Mono-*320type’s software programs from third-party computers located around the world. They also assert that the electronic “proofs” Deluxe emails its customers constitute “bitmaps”, a Licensed Product which may not be transferred to third parties. Licensed Products are defined in the licensing agreement to include:
Outlines, Bitmaps, printer or screen fonts, as further described in Exhibit A, and all Derivative Works and Related Materials.
¶ 1.01(d). “Bitmaps”, in turn, are defined in the agreement as
machine readable digital representations of a single Typeface style in a fixed resolution, weight, width, format, and point size.
¶ 1.01(a).
B. Deluxe’s Response and Counterclaims
Deluxe responds that its activities are within the scope of its licensed rights because the electronic proofs transferred to customers are not “bitmaps”. In the context of computer font software and the licensing agreement itself, it explains, the term “bitmap” refers to font software and not, as plaintiffs contend, to an electronic image of text in a given typeface. In support, Deluxe notes that the definitions of “bitmaps” and “outlines” are juxtaposed in the licensing agreement. “Outlines” are
machine readable digital representation[s] of a single Typeface style, in a fixed weight, width, in Postscript Type 1 format [which] may be represented by varying resolutions.
¶ 1.01(f). According to Deluxe, “Bitmap” and “Outline” refer to two different common formats for font software programs and the licensing agreement only prohibits Deluxe from transferring the font software programs, but not the output of those programs, to third parties off its premises.
Deluxe also turns the tables and contends that it is Monotype which has breached the licensing agreement in retaliation for a failed business deal with Deluxe. According to Deluxe, Monotype’s purported interpretation of the defined term “bitmap” to include the static electronic proofs of Deluxe is contrary to the plain language of that agreement and the common understanding of such terms in the field. Deluxe adds that when plaintiffs finally filed the instant lawsuit, Deluxe had been openly engaged in the allegedly infringing Internet sales for more than a decade.
What precipitated the lawsuit, according to Deluxe, is its rejection of the Monotype bid with respect to Deluxe’s newly-launched “web-to-print” business line. That line allows Deluxe customers to type text, apply different typeface designs to the text and contemporaneously view and print the customized product. Deluxe purportedly recognized that such a line would be outside the scope of its existing licensing agreement with Monotype and thus solicited bids for other licensing font software.
Deluxe contends that, following Mono-type’s unsuccessful bid, Monotype began asserting that Deluxe’s long-standing Internet sales practices exceeded the scope of the licensing agreement and that its use of the Marks was infringing. Monotype allegedly demanded both that Deluxe cease exercising its licensed rights and pay Monotype an unspecified additional fee in exchange for a waiver of its prior infringement. When Deluxe refused, Monotype filed the instant lawsuit.
Deluxe filed counterclaims for breach of contract and violation of Chapter 93A based upon Monotype’s alleged 1) repudiation of the licensing agreement and interference with Deluxe’s exercise of its li*321cense rights, and 2) filing of pretextual and meritless claims for coercive purposes.
II. Procedural History
Plaintiffs filed their complaint in November, 2011. Defendant filed an answer in January, 2012, which included various affirmative defenses and the two counterclaims described above. Shortly thereafter, plaintiffs filed a motion to dismiss the counterclaims for failure to state a claim pursuant to Fed.R.Civ.P. 12(b)(6). Defendant filed three separate assented-to motions to extend the time to respond to the motion to dismiss because the parties were engaging in settlement negotiations.
After negotiations proved unsuccessful, defendant filed an opposition to the motion to dismiss on April 30, 2012. The Court heard oral argument on the motion at a scheduling conference on May 10, 2012 and took the matter under advisement.
III. Analysis
A. Legal Standard
To survive a motion to dismiss, a complaint must contain sufficient factual matter, accepted as true, to “state a claim to relief that is plausible on its face.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570, 127 S.Ct. 1955, 167 L.Ed.2d 929 (2007). In considering the merits of a motion to dismiss, the Court may look only to the facts alleged in the pleadings, documents attached as exhibits or incorporated by reference in the complaint and matters of which judicial notice can be taken. Nollet v. Justices of the Trial Court of Mass., 83 F.Supp.2d 204, 208 (D.Mass.2000), aff'd, 248 F.3d 1127 (1st Cir.2000). Furthermore, the Court must accept all factual allegations in the complaint as true and draw all reasonable inferences in the plaintiffs favor. Langadinos v. Am. Airlines, Inc., 199 F.3d 68, 69 (1st Cir.2000). If the facts in the complaint are sufficient to state a cause of action, a motion to dismiss the complaint must be denied. See Nollet, 83 F.Supp.2d at 208.
Although a court must accept as true all of the factual allegations contained in a complaint, that doctrine is not applicable to legal conclusions. Ashcroft v. Iqbal, 556 U.S. 662,129 S.Ct. 1937, 1949, 173 L.Ed.2d 868 (2009). Threadbare recitals of the legal elements which are supported by mere conclusory statements do not suffice to state a cause of action. Id. Accordingly, a complaint does not state a claim for relief where the well-pled facts fail to warrant an inference of anything more than the mere possibility of misconduct. Id. at 1950.
B. Deluxe’s Breach of Contract Claim
Paragraph 8.06 of the licensing agreement provides that “Deluxe shall be entitled during the term of this license to use the Licensed Products without disturbance” as long as it performs its contractual obligations. Deluxe asserts that plaintiffs have breached that guarantee of undisturbed use by repudiating the license agreement, insisting that Deluxe cease exercising its licensed rights, demanding additional payment from Deluxe for past use and filing the instant lawsuit.
Plaintiffs offer two arguments in support of their motion to dismiss. Because the Court finds neither argument convincing, the motion to dismiss will be denied with respect to defendant’s breach of contract claim.
First, plaintiffs contend that the defendant has failed to plead any “disturbance” in its use of the Licensed Products. According to plaintiffs, the only disturbance alleged in the counterclaim relates to the mere filing of the instant lawsuit. There is no allegation that plaintiffs have otherwise taken steps to prevent Deluxe *322from conducting its business and, in fact, Deluxe continues to use the Licensed Products. Actions taken merely to enforce legal rights under the contract do not purportedly constitute a disturbance, especially considering that other provisions of the contract describe certain rights of the parties in the event of a dispute. Specifically, plaintiffs point to the parties’ rights of termination and limited liability. If ¶ 8.06 was intended to prevent Monotype from enforcing its rights under the contract, plaintiffs assert, those other provisions would be nonsensical.
The Court disagrees. What constitutes a “disturbance” in use is not defined in the contract but its common meaning would suggest that it is broad enough to cover Monotype’s alleged repudiation, insistence that Deluxe cease exercising its licensed rights and demand for additional fees not contemplated by the licensing agreement. Provisions in the agreement which concern termination or limited liability do not afford plaintiffs carte blanche to make cease- and-desist demands with impunity. For example, the contract allows for termination only if the other party has failed to comply with a material term or condition of the agreement, a matter currently under vigorous dispute. If, as Deluxe asserts, it was acting within its licensed rights at all times and plaintiffs have asserted meritless demands or claims, plaintiffs’ actions may constitute a disturbance.
Second, plaintiffs assert that Deluxe is not entitled to undisturbed use because Deluxe has conceded that it sends electronic proofs to customers and thus has admitted breaching the licensing agreement. That concession, however, in no way amounts to an admission of breach of license because Deluxe vigorously disputes that the electronic proofs it sends constitute “bitmaps”. To resolve that issue one way or the other requires the Court to ascertain conclusively the meaning of the technical term “bitmap”, which it declines to do at this juncture. The dispute over the meaning of that term is critical and can be decided only by reference to a full record and after the issue is thoroughly briefed.
C. Deluxe’s Chapter 93A Claim
Defendant’s principal allegation under Chapter 93A is that plaintiffs acted in deliberate disregard of their contractual obligations and have initiated the instant lawsuit in an effort to coerce Deluxe into entering a new licensing agreement. Plaintiffs respond that the counterclaim must be dismissed because the defendant does not 1) allege any cognizable unfair practices in addition to a breach of contract or 2) allege any injury as required by Chapter 93A.
Chaptér 93A prohibits “unfair ... acts or practices in the conduct of any trade or commerce.” M.G.L. c. 93A, § 2. That prohibition extends “to those engaged in trade or commerce in business transactions with others similarly engaged”. Id. § 11. To be “unfair”, the conduct in question “must attain a level of rascality that would raise an eyebrow of someone inured to the rough and tumble of the world of commerce”, Levings v. Forbes & Wallace, Inc., 8 Mass.App.Ct. 498, 504, 396 N.E.2d 149 (1979), “have an extortionate quality that gives it the rancid flavor of unfairness”, Atkinson v. Rosenthal, 33 Mass.App.Ct. 219, 226, 598 N.E.2d 666 (1992), or fall within “some common-law, statutory or other established concept of unfairness, or rises to the level of immoral, unethical, oppressive or unscrupulous.” PMP Assocs., Inc. v. Globe Newspaper Co., 366 Mass. 593, 596, 321 N.E.2d 915 (1975). Although the question of unfairness is a factual inquiry, “the boundaries of what may qualify for consideration as a *323[Chapter] 93A violation is a question of law.” Milliken & Co. v. Duro Textiles, LLC, 451 Mass. 547, 563, 887 N.E.2d 244 (2008) (citation omitted).
A mere breach of contract, without more, does not constitute a violation of Chapter 93A. Madan v. Royal Indem. Co., 26 Mass.App.Ct. 756, 762, 532 N.E.2d 1214 (1989). In some cases, however, the facts giving rise to a breach of contract claim will also give rise to a Chapter 93A claim. Ecological Fibers, Inc. v. Kappa Graphic Bd., B.V., 345 F.Supp.2d 13, 15 (D.Mass. 2004). In order for the Chapter 93A claim to succeed, the law requires more than a mistake or honest dispute concerning the contract; some level of bad faith must be present. Id. For example, Massachusetts courts have consistently held that “conduct in disregard of known contractual arrangements and intended to secure benefits for the breaching party constitutes an unfair act or practice for c. 93A purposes.” Anthony’s Pier Four, Inc. v. HBC Assocs., 411 Mass. 451, 474, 583 N.E.2d 806 (1991) (internal quotation omitted). Generally, such a violation involves one party employing a breach of contract “to gain an unfair advantage” over the other, vesting the breach with “an extortionate quality.” Arthur D. Little, Inc. v. Dooyang Corp., 147 F.3d 47, 55 (1st Cir.1998) (quoting Atkinson v. Rosenthal, 33 Mass.App.Ct. 219, 226, 598 N.E.2d 666 (1992)).
Here, the counterclaim does not contain sufficient factual allegations to show that the instant lawsuit was initiated in bad faith. The Court instead discerns only an ordinary commercial licensing dispute involving a reasonable disagreement over the meaning of contract terms and the nature of Deluxe’s use of the Marks and electronic proofs in its Internet sales. See Citicorp N.A., Inc. v. Ogden Martin Systs. of Haverhill, Inc., 8 F.Supp.2d 72, 77 (D.Mass.1998) (commenting that a contract-based Chapter 93A should be dismissed “if it is apparent from the complaint that the underlying contract dispute involves nothing more than reasonably conflicting interpretations of a genuinely ambiguous contract term.”).
Defendant’s bald assertion that the suit was initiated “to coerce Deluxe into entering a new licensing arrangement” is supported by no factual allegations aside from allegations concerning the timing of the lawsuit, i.e., that it was purportedly initiated only after Monotype’s failed bid and a decade after Deluxe openly began conducting the allegedly infringing Internet sales. Those allegations alone do not, however, suffice to support a plausible inference of bad faith where it is just as likely that Deluxe’s inquiries about obtaining a new license prompted Monotype to investigate the existing use by Deluxe of its software programs. Iqbal, 556 U.S. at 678, 129 S.Ct. 1937 (“Where a complaint pleads facts that are merely consistent with a defendant’s liability, it stops short of the line between possibility and plausibility of entitlement to relief.” (internal quotation omitted)).
ORDER
In accordance with the foregoing, plaintiffs’ Motion to Dismiss Defendant’s Counterclaims (Docket No. 14) is, with respect to defendant’s claim for a violation of Chapter 93A, ALLOWED, but is, with respect to defendant’s claim for breach of contract, DENIED.
So ordered.