OPINION AND ORDER
I. INTRODUCTION
In a companion Opinion issued today, I held that the damages model submitted by plaintiffs’ expert, Dr. Roger Noll, must be excluded as unreliable under Daubert.1 The purpose of this Opinion (the “Certification Opinion”) is to address whether the litigation may proceed on a class-wide basis. Plaintiffs have moved to certify two *388classes — first, the class of consumers “who purchased [ ] ‘out-of-market paekage[s]’ ... online” (the “Internet Class”),2 and second, the class of consumers “who purchased [ ] ‘out-of-market packages’ ... through their television provider” (the “TV Class”).3 With respect to both classes, plaintiffs seek certification under Rule 23(b)(2) as well as Rule 23(b)(3). For the reasons set forth below, plaintiffs’ motion for (b)(2) certification is GRANTED, and their motion for (b)(3) certification is DENIED.
II. BACKGROUND
These actions — Garber v. MLB and Laumann v. NHL — are antitrust challenges to sports broadcasting. Both cases rest on the same legal theory. Plaintiffs allege that Major League Baseball (“MLB”) and the National Hockey League (“NHL”), along with the regional sports networks (“RSNs”) that produce their games, have entered into agreements with multichannel video programming distributors (“MVPDs”) — DirectTV and Com-cast — that limit options, and increase prices, for baseball and hockey fans who want to watch teams from outside the home television territory (“HTT”) where the fans live. According to plaintiffs, defendants’ multilateral agreements impose conditions of “territorial exclusivity” that restrain individual teams and RSNs — such as the Yankees Entertainment Sports Network (‘YES Network”) — from selling their content directly to fans outside the HTT (in the Yankees’ case, New York and New Jersey).4
According to plaintiffs, the ultimate consequence of this arrangement is that a Yankees fan living in Iowa who wants full access to a season’s worth of Yankees games has to buy an “out-of-market package” (“OMP”) — a bundle of all out-of-market games, from every team — instead of simply buying the YES Network.5 In *389plaintiffs’ view, this restraint is unnatural and anticompetitive. In its absence, RSNs would distribute their content nationwide in a la carte form, and an Iowa-based Yankees fan (for instance) would be able to choose between (1) buying the YES Network by itself, or (2) buying an OMP.6 Furthermore, the competition between these options would also push the price of the OMP down.7 For the Yankees fan in Iowa, therefore, the “but-for world” (“BFW”) — the world without the complained-of restraints — would involve two distinct but mutually reinforcing benefits. First, out-of-market fans would have more options for watching the games of their preferred teams. Second, all fans, whether they primarily follow their home teams or out-of-market teams, would be able to pay less for the OMP.
Defendants have a less sanguine vision of the BFW. Although they concede — as they must — that the complained-of restraints limit consumer choice, defendants argue that the restraints are what make it profitable for teams and RSNs to broadcast their games at all. In this sense, plaintiffs’ position overlooks the “incentives that drive the telecasting of MLB and NHL games in the actual world.”8 Lift the restraints, defendants argue, and “[t]he end result would be that the [OMP] either would not be available at all in the BFW, or else [it] would be priced much higher than [it is] today.”9 The implieation here, according to defendants, is that the BFW would contain “winners and losers.” The winners would be out-of-market consumers who, given the choice, would prefer to buy an a la carte RSN (and, in the actual world, are unable to do so). The losers would be consumers who, even given the choice to buy a la carte, would continue to prefer the OMP. They would “lose” insofar as the OMP would either cost more or disappear.
With respect to class certification, defendants make essentially two arguments.10 First, they argue that the winners and losers hypothesis — the likelihood that the BFW would be favorable to some consumers and detrimental to others — makes the putative classes inherently fractious, frustrating certification. Put simply, “no class can be certified where a substantial number of class members [would be] worse off’ absent the disputed conduct.11 Second, with respect to certification under Rule 28(b)(2), in particular, defendants argue that many members of the putative class have no standing to request injunctive or declaratory relief, because they no longer subscribe to OMPs, and therefore they are no longer consumers in the relevant market.
A. Different Forms of Exclusivity
Confusion persists — even this many years into the case — about the exact prac*390tices that plaintiffs are challenging. Therefore, it will be helpful to begin by carefully distinguishing three different types of “exclusivity.”
1.Territorial Exclusivity
First, there is “territorial exclusivity,” which refers to the inability' of individual teams and RSNs to sell their content directly to consumers outside of their HTTs. Territorial exclusivity is a product of multilateral agreements among the leagues, the RSNs, and the MVPDs.. In the .absence of such agreements, it would be in the interest of at least some (and perhaps all) RSNs to sell their content a la carte, either over the Internet or through the MVPDs. Defendants do not dispute the existence of territorial exclusivity in the actual world; nor do they dispute that territorial exclusivity is the product of deliberate cooperation among actors in the supply chain. Rather, the core dispute in this case — on the merits — is whether the procompetitive benefits of territorial exclusivity outstrip its anticompetitive effects, once all of its economic effects are taken into account. There can be no question, however, that territorial exclusivity is anticompetitive — it reflects an explicit agreement among competitors, purposely designed to prevent competition. The question is whether, by doing so, territorial exclusivity enhances consumer welfare overall.
2.Content Exclusivity
Second, there is “context exclusivity,” which refers to the ability of an individual RSN to “make its games available,” if it sees fit, “only to an exclusive producer in its home market.”12 Unlike territorial exclusivity, which constrains RSNs, content exclusivity empowers RSNs. Content exclusivity stems from the fact that individual • RSNs hold broadcast rights to the games they produce — and under normal principles of intellectual property (“IP”), they are free to license or sell those rights as they see fit. There is, in this sense, nothing anticompetitive about content exclusivity.13
3.Game Exclusivity
Third, there is “game exclusivity,” which refers, to the monopolization of broadcast rights of a local team’s games within its HTT. Game exclusivity is similar to content exclusivity in that it concerns the ability of an RSN to control the flow of content within its HTT. But game exclusivity is also different from content exclusivity — and more restrictive — insofar as it requires limiting the ability of other RSNs from controlling the flow of their content.14
Practically speaking, this means that in' the actual world, RSNs have both content exclusivity and game exclusivity within their HTT. The YES Network, for example, enjoys content exclusivity insofar as it can dictate how its productions of Yankees games are distributed within its HTT. YES is free, to veto certain forms of distribution, or to condition the licensing, of its productions on certain constraints — such as blackouts within the OMP. YES is free to do this because its productions are its IP, and, as with any IP-owner, it may do with its IP as it wishes. That would be equally true in the BFW.
*391In the actual world — unlike the BFW— the YES Network also enjoys game exclusivity over the broadcast of Yankees games in its HTT. Pursuant to multilateral agreement among the teams, the RSNs, and the MVPDs, OMPs currently black out the feeds of both (1) RSNs of the' teams within the viewer’s HTT and (2) RSNs of the teams that are playing against the teams within- the viewer’s HTT. Concretely, a baseball fan in Brooklyn who purchases an OMP will not be able to watch YES’s content on the OMP; it will be blacked out, forcing her (if she cares' about seeing the Yankees) to subscribe to a local cable package. In addition to this, however, the OMP will' also. black out the feed of whatever team the Yankees are playing. If the Yankees are playing the Red Sox, for example, the New England Sports Network (“NESN Network”) feed will be unavailable to the Brooklyn subscriber on her OMP. This is what gives the YES Network not just content exclusivity, but game exclusivity — it is the only RSN that can broadcast Yankees games within' the Yankees’ HTT.
4. The Nature of Plaintiffs’ Challenge
Of these forms of exclusivity, plaintiffs’ are challenging territorial exclusivity, but they are not challenging content exclusivity.15 Furthermore, as a result of plaintiffs’ challenge to territorial exclusivity, game exclusivity would also evaporate in the BFW — not because plaintiffs directly challenge it, but because its existence depends on the existence of territorial exclusivity. In the BFW, all RSNs would be able to (1) sell a la carte programming to out-of-market consumers, and (2)- distribute their content through the OMP without blackouts. ' In practicó, this means that RSNs would no longer -enjoy game exclusivity with respect to their home team, because another RSN — the RSN of whichever team happens to be playing against the home team on a given day — would also be able to broadcast the same game (albeit with different announcers, and so on).
For example, if the Yankees are playing the Red Sox, in the actual world a Yankees fan in Brooklyn would have to watch the game on the YES Network. Even if she subscribed to the OMP, the NESN Network would be blacked out, so as to preserve the YES Network’s game exclusivity. And of course the Yankees fan also would not be able to buy the NESN Network a la carte — that is the point of this lawsuit. In the BFW, by contrast, a Brooklyn resident would be able to watch the Yankees-Red Sox game on either the YES Network or the NESN Network (assuming she had access to the latter through an a la carte channel or the OMP). In this sense, even though the YES Network would still have content exclusivity— it would be free to do as it pleases with the games it produces — it would no longer have game exclusivity in the Yankees’ HTT.
B. The Market for MLB and NHL Broadcasting in the Actual World
With the different forms of exclusivity in mind, this section provides an overview of the Supply Side in the market for sports broadcasting, as it exists today.
1. The Supply Side Overall
RSNs produce baseball and hockey games, which are distributed to consumers in two different ways. First, an individual RSN’s productions are included in local television programming. When a consumer purchases a cable package from an MVPD, thát will typically enable her to watch the RSN (or RSNs) operating within her HTT. Second, game productions— from all RSNs — are bundled together in *392the OMP, which a consumer can purchase either online or through her MVPD.
Ultimately, then, three different supply chains operate in parallel in the actual world.16 In each supply chain, content flows to the right, and payment flows to the left:
Supply chain one (in-market telecasts)
Individual team -> RSN -> MVPDs -> In-market consumers that purchase cable packages
Supply chain two (out-of-market telecasts)
All teams -> RSNs (bundled together) -> MVPDs -> Consumers that purchase OMPs
Supply chain three (out-of-market Internet streaming)
All teams -* RSNs (bundled together) -> Consumers that purchase OMPs
The question, then, is how these supply chains translate into concrete options for different classes of consumers. The following pair of examples should help answer this question.
2. Case One — A Yankees Fan in Brooklyn
First, consider a Yankees fan who lives in Brooklyn. In the actual world, she can enjoy full access to Yankees games, through the YES Network, by purchasing a local cable package — because she lives within the HTT, that package will include YES. To watch other teams, however, she will have to purchase an OMP, either through her MVPD or over the Internet.17 If she does, some of the OMP’s RSN feeds will be blacked out. Specifically, for the entire season, she will be unable to watch the YES Network through the OMP; and on specific nights, she will be unable to watch the RSN of whatever team is playing against the Yankees. Therefore, if she wants access both to Yankees games and to the full slate of other teams’ games, she will have buy a cable package in addition to an OMP.
3. Case Two — A Yankees Fan in Iowa
Second, consider a Yankees fan who lives in Iowa. In the actual world, if she wants to watch the Yankees, she will have to buy an OMP.18 There is no way for an Iowa-based fan to get access to Yankees broadcasts through the YES Network— the very same broadcasts that her counterpart in Brooklyn would be able to access simply by virtue of buying a cable package — unless she purchases an OMP. Indeed, even if she subscribes to a local cable package, and the package for some reason includes the YES Network, the actual games played by the Yankees will be blacked out on that channel.19
*393C. The Market for MLB and NHL Broadcasting in the BFW
What is conspicuously lacking in this picture — and what plaintiffs believe would exist in the absence of league-wide territorial restraints — is direct distribution from RSNs to out-of-market consumers. In essence, plaintiffs’ position is that two more supply chains should be added (and, in the BFW, would be added) to the Supply Side. Beyond the three supply chains outlined above, the-BFW would also include:
Supply chain four (a la carte out-of-market telecasts)
Individual team -> RSN -> MVPDs -> Oüt-of-market consumers that buy a la carte channels
Supply chain five (a la carte out-of-market Internet streaming)
Individual team -> RSN -» Out-of-market consumers that buy a la carte channels
The next question, then, is what would be the result for consumers if these additional supply chains were, in fact, to emerge. Considering the same pair of examples as before will help answer this question.
1. Case One — Yankees Fan in Brooklyn
In the BFW, the Yankees fan in Brooklyn will face similar conditions to the conditions she faces in the actual world. If she purchases an OMP, the YES Network will still be blacked out.20 So if she wants access to both Yankees games and out-of-market games, she wilt have to buy a cable package in addition to an OMP. The one thing that will be different about the BFW, however, is that a Brooklyn-based Yankees fan that does not want to buy a cable package will have the option (unlike in the actual world) to watch the Yankees by (1) viewing the RSN of the Yankees’ opposing team (on any given day) through the OMP, or (2) buying the a la carte RSN of a different team (say, the Red Sox) that frequently plays against the Yankees. But for the large majority of fans that live in the HTT of their preferred team, these changes are likely . to be marginal — and practically irrelevant — departures from the status quo.
2. Case Two — Yankees Fan in Iowa
The same is not true of out-of-market fans. If the Brooklyn-based Yankees fan is likely to see little difference — and therefore little upside — from the transition to the BFW, the Iowa-based Yankees fan is likely to see a substantial upside. For her, the BFW will include an option that is unavailable in the actual world — a la carte RSNs. She will' be able to purchase the YES Network, either through an MVPD (via her cable package) or directly over the Internet. Furthermore, if she purchases an OMP, she will be able to watch the YES Network, through the OMP, even when the Yankees are playing against -a team from her HTT. In the actual word, such broadcasts are blacked out — in order to preserve game exclusivity for RSNs in the Iowa HTT. -
D. The Class-Wide Challenge
Plaintiffs seek to certify the TV Class and the Internet Class on the same antitrust theory. According to plaintiffs, every consumer in both classes faced — and *394continues to face — a- market for baseball and hockey broadcasting in which options are limited, and the prices of existing options are inflated; as a consequence of defendants’ coordinated maintenance of territorial exclusivity. For an in-market fan — a Yankees fan in Brooklyn — this injury takes the form of (1) paying a higher price for the OMP, (2) being subject to black-outs of competing broadcasts within the OMP (e.g., the blacking out of the NESN network 'when the 'Yankees play the Red Sox), and (3) lacking the option of subscribing to another team’s a la carte RSN (or multiple teams’ RSNs) in lieu of buying 'the OMP. For an out-of-market fan — a Yankees fan in Iowa — the. injury takes the form of (1) paying a higher price for the OMP and (2) lacking the option of subscribing to another team’s a la carte RSN (or multiple teams’ RSNs) in lieu of buying the OMP.
III. APPLICABLE LAW
A. Class Certification
1. Rule 23(a)
Rule 23(a) permits individuals to sue as representatives of an aggrieved class. To be certified,- a putative - class must first meet all four prerequisites set forth in Rule 23(a), generally- referred to as numer-osity, commonality; typicality, and adequacy.21 District courts have broad, discretion in deciding whether to certify a proposed class under Rule 23,22 Here, numerosity is not disputed,23
a. Commonality
Rule 23(a)(2) requires that there be “questions of law -or fact common to the class.” Commonality thus requires plaintiffs “to demonstrate that the class members ‘have suffered the same injury.’”24 Commonality further requires that the claims asserted “must depend upon a common contention ... of such a nature that it is capable of classwide resolution — which means that determination of its truth or falsity will resolve an issue that is central to the validity of each one of the claims in one stroke.”25
b. Typicality
“Typicality, ‘requires that the claims of the class representatives be typical of those of the class, and is satisfied when each class member’s claim arises from the same course of events[ ] and each class member makes similar legal arguments to prove the defendant’s liability.’ ”26 The typicality requirement may be *395satisfied where “injuries derive from a unitary course of conduct by a single system.”27 The purpose of typicality is’to ensure that class representatives “have the incentive to prove all the elements of the cause of action which would be presented by the individual members of the class were they initiating individualized actions.”28
c. Adequacy
“Adequacy is twofold: the proposed class representative must have an interest in vigorously pm-suing the claims of the class, and must have no interests antagonistic to the interests of other class members.”29 Thus, the question of adequacy “entails inquiry, as to whether: 1) plaintiffs’ interests are antagonistic to the interest of other members of the class and 2) plaintiffs’ attorneys are qualified, experienced , and able to conduct the litigation.” 30 In order to defeat a motion for certification, any conflicts between the class representative and members of the putative class must be “fundamental.”31
2. Rule 23(b)
If the requirements of Rule 23(a) are met, the court “must next determine whether the class can be maintained under any one of the three subdivisions of Rule 23(b).”32 Here, plaintiffs have moved for certification under Rule 23(b)(2) and Rule 23(b)(3). The standards for each will be discussed in turn.
a. Rule 23(b)(2)
tinder Rule 23(b)(2), plaintiffs must show that defendants “acted or refused to act on grounds that apply generally to the class, so that final injunctive relief or corresponding declaratory relief is appropriate respecting the class as a whole.”33 As the Supreme Court explained in Walr-Mart v. Dukes,34 with respect to 23(b)(2) classes in particular,
When a class seeks an indivisible injunction benefitting all its members at once, there is no reason to undertake a case-specific inquiry into whether class issues predominate or whether class action is a superior method of adjudicating the dispute. Predominance and superiority are self-evident.35
There are, however, two additional hurdles that plaintiffs must clear in order to certify a(b)(2) class. First, plaintiffs must demonstrate that the class is “cohesive.”36 This requirement is similar, conceptually, to the commonality requirement under Rule 23(a). Second, plaintiffs must demonstrate that'class certification is, in the first' instance, necessary. Be*396cause the relief available under Rule 23(b)(2) is injunctive and declaratory— rather than monetary — certification is not always required to secure the rights in question. As the Second Circuit has explained, certification under Rule 23(b)(2) is unnecessary when “prospective relief will benefit all members of a proposed class to such an extent that the certification of a class would not further the implementation of the judgment.”37 This principle is typically reserved, however, to situations where the defendant has stipulated that, in practice, an injunction granted to one plaintiff will be observed on a more general basis — thereby defeating the need for formal certification.38
b. Rule 23(b)(3)
Under Rule 23(b)(3), certification is appropriate where “questions of law or fact common to the members of the class predominate over any questions affecting only individual members,” and class litigation “is superior to other available methods for the fair and efficient adjudication of the controversy.”
The matters pertinent to these findings include the class members’ interests in individually controlling the prosecution or defense of separate actions; the extent and nature of any litigation concerning the controversy already begun by or against class members; the desirability or undesirability of concentrating the litigation of the claims in the particular forum; and the likely difficulties in managing a class action.39
The predominance inquiry focuses on whether “a proposed class is ‘sufficiently cohesive to warrant adjudication by representation.’”40 It is akin to, but ultimately “a more demanding criterion than,” the “commonality inquiry under Rule 23(a).”41 Class-wide issues predominate “if resolution of some of the legal or factual questions that qualify each class member’s case as a genuine controversy can be achieved through generalized proof, and if these particular issues are more substantial than'the issues subject only to individualized proof.”42 The Second Circuit has emphasized that “Rule 23(b)(3) requires that common questions predominate, not that the action include only common questions.”43 In carrying out this inquiry, the court may “consider the’... improbability that large numbers of class members would possess the initiative to litigate individually.’ ”44
B. Antitrust Injuries
Antitrust injuries come in two basic forms. First, anticompetitive conduct *397is injurious if it results in higher prices.45 Second, anticompetitive conduct is injurious if it limits consumer options.46 Although these injuries often overlap in practice, they are economically and analytically distinct. Some restraints raise prices without limiting the qualitative options available to consumers. For example, price-fixing by oil companies would certainly inflate the price of gas, but it would be unlikely to diminish the type of products available to consumers (ie., whether or not the restraint existed, everyone would buy the same good — gas). The converse is also true. Some restraints limit the number of products in existence without having a significant effect on prices. For example, if banks were to decide, col-lusively, to include stringent arbitration clauses in all credit card contracts, this would be unlikely to affect the price of anything, but it would certainly diminish consumer choice — and constitute an antitrust injury on that basis alone.47
C. Standing
As discussed at length in my December 5, 2012 opinion — and rehearsed only briefly here — for an antitrust claim to be justi-ciable, a plaintiff (or class of plaintiffs) must demonstrate two distinct types of standing.48 First, as in all federal actions, a plaintiff must satisfy the threshold requirements of Article III. If those requirements are wanting, the Court lacks jurisdiction to adjudicate the dispute. Second, a plaintiff must satisfy the requirements of “antitrust standing” — a more granular set of requirements fashioned by the Supreme Court to ensure that plaintiffs are well-situated to redress harm that, due to the nature of antitrust injuries, often impact the economy as a whole.
1. Article ill Standing
Because “Article III, Section 2, of the United States Constitution limits federal courts’ jurisdiction to ‘Cases’ and ‘Controversies,’ ” a party “seeking to bring suit in federal court must establish standing under Article III.”49 To do so, the party must show, inter alia, that she “ha[s] suffered an ‘injury in fact’ — that is, ‘an invasion of a legally protected interest which is (a) concrete and particularized and (b) actual or imminent, not conjectural or hypothetical.’ ”50
*3982. Antitrust Standing
Not every party that satisfies the requirements of Article III standing may bring a private antitrust suit. Because anticompetitive conduct,- by its nature, often affects many different actors within a given market, the Supreme Court has erected two additional criteria to limit who has “antitrust standing.” First-, under Illinois Brick v. Illinois,51 a plaintiff must either "(1) be a “direct purchaser” in the market where the antitrust violation is alleged, or (2) qualify for one of the recognized exceptions to the “direct purchaser” requirement.52 Second, under Associated General Contractors of California v. California State Council of Carpenters, a plaintiff must be “a consumer ... in the market in which trade was restrained.”53 Both requirements are designed to ensure that a plaintiffs injuries are not “too remote from the alleged conduct” to qualify as antitrust harms.54
IV, DISCUSSION
As discussed at length in a companion Opinion issued today, I find the damages model submitted by plaintiffs’ expert, Dr. Noll, to be inadmissible. As a result, plaintiffs cannot prove, their damages case on a class-wide basis. As the Second Circuit has explained, while the need for individualized inquiry into damages does not defeat (b)(3) certification,55 plaintiffs must nevertheless “show that they can prove, through common evidence, that all class members were.... injured by the alleged conspiracy.”56' Here, Dr. Noll’s model was *399the common evidence — and the model has been excluded.57 Therefore, no (b)(3) class may be certified.
But the issue of (b)(2) certification remains. On that front, defendants make essentially two arguments’. First, they argue that the putative class consists of winners and losers. In defendants’ view, some purchasers of OMPs actually benefit from the restraints in-dispute, which both defeats the commonality of injury and frustrates the ability of named plaintiffs to adequately represent the interests of all class members. Second, defendants argue that because some members of the class no longer subscribe to OMPs, they have no legal interest in the- prospective relief sought by named plaintiffs — ie., they are no longer “consumers in the market where trade is allegedly restrained,”58 so they have no standing to seek injunctive or declaratory relief going forward. The winners and losers argument is, according to defendants, germane both to the threshold criteria of Rule 23(a) and to the cohesion requirement of Rule 23(b)(2). The standing argument, by contrast, bears exclusively on the cohesion requirement of Rule 23(b)(2).
A. Winners and Losers
According to defendants, putting an end to territorial exclusivity would likely result in either (1) consumers having to pay more for OMPs, or (2) the disappearance of OMPs entirely. From this'premise, defendants conclude that certain consumers are better off in the actual world than they would-be in the BFW — specifically, those consumers that would prefer to buy an OMP, even assuming the availability of a la carte channels. Given this ostensible conflict of interest among the class members, defendants argue that the relief sought by lead plaintiffs is “likely [to] harm a great many absent class members.”59 Therefore, certification is inappropriate.
In response, plaintiffs offer two counterarguments — the first questioning defendants’ premise, the second, attacking defendants’ conclusion. First, plaintiffs disagree with defendants’ portrait of the BFW. According to plaintiffs, beyond the “self-serving affidavits of party witnesses,” such as league executives, there is little reason to think that OMPs would be more expensive or non-existent in the BFW.60 Indeed, plaintiffs believe that co*400pious evidence exists to the contrary. Second, plaintiffs argue that even assuming, arguendo, that defendants are right about the composition of the BFW, class certification is still appropriate because “the supposed conflicts [defendants] identify are not fundamental [ ] and have never been accepted by any court.”61
Because I agree with plaintiffs’ second argument — that defendants’ theory of in-tra-class conflict, even if true, is no basis for denying certification — there is no need to address which side has painted a more accurate portrait of the BFW. In effect, defendants’ position is that certain class members would prefer the status quo to persist, antitrust violation or no. Put more bluntly, defendants believe that some class members, even if they are currently suffering an antitrust injury, would prefer to be injured than for the injury to be redressed — because the injury carries collateral benefits.62
Defendants’ claim fails three times over. First, it confuses the question of whether a common injury unites the class with the distinct question of whether all class members agree about how best to respond to the injury. It is the former, not the latter, that drives the Rule 23 analysis — and there is no question that here, a common injury exists in the form of diminished consumer choice. Second, at a policy level, defendants’ argument threatens the integrity of the antitrust laws. If the fact that illegal restraints operate to the economic advantage of certain class members were enough to defeat certification, the efficacy of classwide antitrust suits — and the deterrence function they serve — would wither. Third, defendants’ argument subverts the purpose of Rule 28(b)(2). When the remedy sought is injunctive rather than monetary, divergent interests within the class militate in favor of certification — because certification gives affected parties a greater voice in the litigation.
1. Class Certification Versus Merits Analysis
Defendants point to a number of antitrust cases where courts have embraced a winners and losers argument against class certification. For example, defendants refer a number of times to Valley Drug Company v. Geneva Pharmaceuticals,63 in which the Eleventh Circuit reversed the district court’s certification of a class of drug distributors, who brought an antitrust challenge to a pharmaceutical company’s alleged effort to stymie the development of generic alternatives to one of its patented drugs. According to the plaintiff-distributors, the absence of generic alternatives allowed defendant to command super-competitive prices, resulting in losses for the plaintiffs downstream. In response, defendant argued that some class members actually saw an economic upside from the absence of generic alternatives— because they were able to pass on the *401super-competitive prices to their customers, and in some cases, even to chargé further premiums on top of the super-competitive input costs. According to defendant, this created a schism within the class — winners and losers — sufficient to render certification inappropriate. The court agreed.64
Further examples abound in defendants’ papers.65 What all of them have in common — and what sets them apart from this case — is the presence of class members who, in the actual world, suffered no injury. In every case cited by defendants, the upshot of the court’s analysis is that as a result of the disputed conduct, some class members either (1) saw no effect or (2) received a benefit without any downside. Thus, some class members — because they were not injured — did not belong in. the case. They would have lacked standing to advance on their own behalf the very claim that was purportedly being advanced on their behalf by others. For obvious reasons, this frustrated class certification — it would have required the named plaintiffs to represent the “interests” of unnamed parties who had no cognizable interests to begin with.66
The same is not true in this case. Here, every class member has suffered an injury, because every class member, as a consumer in the market for baseball or hockey broadcasting, has been deprived of an option — a la carte channels — that would have been available absent the territorial restraints (“Injury One”). On top of this general injury, certain class members have also suffered the additional injury of having to pay too much for the content they wanted (“Injury Two”). Plaintiffs and defendants disagree about how many class members fall into the latter category. In plaintiffs’ view, every class member does— Injury Two is universal, because all prices would go down in the BFW. In defendants’ view, by contrast, only some class members suffered Injury Two. Other class members — those who are interested in watching many teams and would therefore be likely to buy the OMP, even in the BFW (“league-wide fans”) — suffered no price-based injury. In fact, according to defendants, league-wide fans ' derived a price-based benefit from the restraints. *402That is the point of their winners and losers argument.
Regardless of which side is ultimately correct about the scope of Injury Two — a question that depends not only on economic analysis, but also on speculation about consumer psychology — Injury One unites the class.67 The restriction of consumer options is an ipso facto antitrust harm, and conversely, the creation of new options is a benefit to the market as a whole. This is true for all consumers — even consumers, like league-wide fans, who áre not interested in new options. The mere existence of new options increases the dynamism of the marketplace, spurring innovation and maintaining downward pressure on prices. Put simply, Injury One is universal.
Against this backdrop, there are two ways to understand defendants’ position. First, defendants might be arguing that Injury One is outweighed, on balance, by the procompetitive benefits of the territorial restraints for league-wide fans — i.e., that the absence of- a la carte options, despite constituting an antitrust-injury, is justified by the availability and (comparatively) low price of OMPs. If this is true, it would make the territorial restraints lawful under the Rule of Reason.68 - Second, *403defendants might be arguing that even if the complained-of restraints are illegal— even if the- anticompetitive harm of the complained-of restraints is not outweighed by their procompetitive benefits — league-wide fans would nonetheless prefer for Injury One to persist unremedied, in light of the collateral benefits they derive from defendants’ injurious conduct.
One or both of these arguments may be correct, but neither is an argument against class certification. The first is a merits argument. Defendants believe that the complained-of restraints, though anticom-petitive to the extent that they preclude the existence of a la carte channels, are also procompetitive to the extent that they facilitate the existence of a well-priced .OMP. If defendants can convince the trier-of-fact of this point, they will have a strong defense against antitrust liability — a strong argument for why the restraints, satisfy the Rule of Reason and may continue to exist. If this is true, it is true across the class. Indeed, far from creating intra-class conflict, the question of whether the restraints are moré procompetitive than anticompetitive is exactly the question of whether a class-wide antitrust injury exists.
Defendants’ effort to east the balance of economic effects as an issue of adequacy under Rule 23(a), rather than a merits issue, is unavailing. In Freeland v. AT & T,69 Judge Denise Cote of this District considered — and rejected — an analogous argument against class certification. There, the allegation was that AT & T had unlawfully tied the sale of telephones to the sale of wireless service. At the certification stage, AT & T argued, inter alia, that “many,.[] perhaps most, class members actually benefit from the subsidization that accompanies the [tying] that the named plaintiffs claim is illegal,” and that certain class members “benefit from the deployment of newer, more efficient [phones], which is. encouraged by defendants’ ... tying practices.”70 In light of this, AT & T argued that “the interests] of the named plaintiffs [were] antagonistic to the interests of other class members.”71 Judge Cote rejected this logic in Freeland for the same reason that I reject defendants’ logic here. . Ultimately, the argument “reduce[s] to a claim that most plaintiffs actually benefit from the defendants’ [] practices,” which is not properly addressed to the adequacy of the named plaintiffs to represent the class.72 Rather, *404it is “a repackaging of the defendants’ claim that their . practices have not caused an antitrust injury on a class-wide basis.”73
The second way to parse defendants’ argument is not that the territorial restraints are lawful on the merits, but rather, that even if they are unlawful, “some class members have an interest in preserving the status quo, antitrust violation or no.”74 So formulated, defendants’ position is not about what the fate of the restraints will be, but rather what their fate should be. The argument, in other words, is that even if the restraints are illegal, some class members would nonetheless prefer for the restraints to exist — ie., they would prefer for the restraints not to be illegal, much as that result might clash with existing antitrust doctrine.
Needless to say, the role of this Court is to apply the antitrust laws, not to rewrite them. It is possible, as defendants suggest, that many baseball and hockey fans would prefer for the complained-of restraints to be deemed lawful rather than unlawful. Indeed, it is even possible that many such fans would have preferred that the instant lawsuit not be brought. But the fundamental point remains. The restraints are either illegal or they are not— and whether they are is a merits question. To properly analyze that question, the preferences of class members — including class members who would prefer for the restraints to remain in place — will certainly be relevant. Those preferences are one consideration for the jury (or, in the case of a(b)(2) class, the Court) as it assesses the restraints’ procompetitive benefits. But if the trier-of-fact decides that the restraints’ procompetitive benefits are insufficient to overcome their anticompeti-tive effects, that will be the end of the matter. An arrangement that unlawfully *405restrains the market as a whole cannot be salvaged by the preferences, however fervent, of a subset of class members.
2. Enforcing the. Antitrust Laws
Furthermore, even if this case were indistinguishable from others where courts have embraced the winners and losers logic, there is still good reason to reject that logic. Defendants’ argument sweeps much too broadly. If it prevails, all anticompeti-tive' conduct — regardless of the particular market in which it occurs — would be immunized from class-wide scrutiny on the basis that certain members of the class derive benefits from the conduct. For example, consider the argument championed by defendants’ class certification expert— Dr. Janusz Ordover — that territorial restraints generate super-competitive profits for the teams and RSNs, which in turn provides them with the “incentive[ ] to produce live-game content.”75 Lift the territorial restraints, in other words, and defendants believe that fewer broadcasts will be produced.
This argument suffers the fatal defect of universal applicability. A .monopolist could always argue that being forced to operate at competitive rather than super-competitive margins — ie., being forced to comply with the antitrust laws — would staunch the creation of capital-intensive goods. Operating competitively diminishes profits; diminished profit generates less, disposable capital; less disposable capital means that fewer projects get funded. The problem with this reasoning is that it applies to all industries, at all times. Because it is in the nature of anticompetitive conduct to afford beneficiaries greater stores of capital, it is also in the nature of anticompeti-tive conduct to produce the sort of “conflicts” that defendants identify here. If such “conflicts” were to preclude class certification, it would become all but impossible to adjudicate antitrust actions on a class-wide basis — méaning, in practice, that it would become all but impossible to adjudicate antitrust actions, period.76
This result is unacceptable. Moreover, although the result may be especially clear in antitrust cases, it is by no means unique to that, setting. It is likely to be true in many cases where defendants’ conduct, despite being unlawful, works to the economic benefit of some class members. An analogy to employment law underscores the point. Imagine that workers bring a class action against their employer — Company X — for failure to pay adequate wages. The allegation is very simple. *406Company X flouted state and federal labor laws by paying all hourly workers two dollars less, per hour, than the minimum wage. At the class certification stage, Company X makes' the following argument. If it loses the lawsuit — if its workers were not, in fact, receiving minimum wage — the outcome will be (among other things) that Company X will lay off twenty-five percent of its workforce. This result, the company argues, is one that many workers would prefer to avoid — even if the only, way to avoid it is to avoid exercising their legal rights. In light of this, the company maintains that certification is inappropriate, because some class members would prefer that the lawsuit not be brought.
' Indulging this argument would stand Rule 23 on its head. Instead of serving as an “efficient means of compensating victims” by permitting the redress of common injuries,77. Rule 23 would become an efficient means of immunizing wrongdoing— by allowing defendants to invoke the positive effects of their illegal conduct, to fend off liability. But even if it has positive effects, illegal conduct remains illegal. When Company X paid its workers, it either complied with the minimum wage laws or it did not. If Company X was non-compliant, then all class members were injured in the same way — they all were paid less than what, they were owed. And if Company X was compliant, then no injury occurred. Either way, certification, .is warranted.
This example, while hypothetical, has plenty of - real-world analogues. For instance, the Central District of California recently rejected a nearly identical argument in the context of a fraud suit against an insurance company.78 Plaintiffs alleged that the company had misrepresented the actual benefits of certain life insurance policies by failing to disclose hidden fees. At the class certification stage, defendant argued that charging hidden fees allowed them to keep policy prices low (by making up the difference in fees), which is something that at least some class members likely preferred. Therefore, defendant argued that “intra-class conflict” — born of the fact that certain class members would prefer to maintain the status quo, irrespective of the fraud — precluded certification.
The court flatly rejected this argument. Even if defendant was right that its assessment of (fraudulent) fees was “altering the economic fundamentals of the annuities group-wide” in a way that worked to the benefit of certain class members, that was “irrelevant” to the legal question.79 “An unlawful charge,” the court wrote, “is an unlawful charge.”80 And being unlawful, it “could not [possibly] give rise to intra-class conflicts.”81 Other courts have also rejected the winners and losers argument in the context of employment disputes,82 law enforcement searches,83 and the regu*407lation of public unions.84
These results are not surprising. In a legal system where most individuals lack either the means or the will (or both) to enforce their rights, class actions serve important deterrence goals. They rein in bad behavior. This function is especially pressing in the context of antitrust claims brought by consumers, as opposed to antitrust claims brought by competitors. The former typically involve two dynamics that frustrate individual adjudication. First, from the consumer’s perspective, antitrust injuries often have wide but slight economic effects, which means that individual’ class members might suffer few tangible damages. This does not mean, however, that antitrust violations generate correspondingly little benefit for the entities that perpetrate them. To the contrary, anticompetitive conduct can be highly lucrative. And it is this asymmetry — that the very same conduct can reap enormous gain for the perpetrators, while simultaneously causing every individual consumer a small amount of harm — that makes class actions such an important enforcement device.85 .
Second, antitrust actions are very expensive to litigate. To make out a plausible antitrust claim — much less to-convince a trier-of-fact that illegal conduct occurred— it' is often necessary to retain an expert whose fees resemble, and might even dwarf, those of counsel.86 In many circumstances, this makes it practically impossible for individual plaintiffs to pursue antitrust suits.87 It is one thing if ho common injury has occurred. In that case, class certification is inappropriate regardless of the underlying claim. But it is quite another thing to allow antitrust defendants to shut down class actions — even if a class-wide injury has occurred — because of speculation about what certain consumers might hypothetically prefer.
If this became the default rule, the consequences are not hard to imagine. Fewer antitrust suits would be brought, because would-be plaintiffs (and their attorneys) *408would have less incentive to initiate them. Litigants would be afraid of being told, many years and millions of dollars into a case, that the class could not be certified because it failed the all-important winners and losers test. Meanwhile, firms — appreciating this reconfiguration of incentives— would feel less compunction, due to diminished risk, about engaging in anticompeti-tive conduct in the first place. This is not an acceptable outcome.
3. The Purpose of Rule 23(b)(2)
The final counterpoint to defendants’ winners and losers logic is more specifically tethered to Rule 23(b)(2), and more overtly practical. Given the prospective relief contemplated by Rule 23(b)(2) — as opposed to the retrospective redress contemplated by Rule 23(b)(3) — divergent interests among the class members is a reason to certify the class, not to avoid certification. It is only by allowing an in-junctive action to proceed class-wide that consumers whose interests differ in some respects from those of the named plaintiffs will have an opportunity to steer the course of the litigation. Absent certification, “losing” class members would likely be worse off — they would be at the mercy of individual plaintiffs seeking declaratory and injunctive relief that is likely to have sweeping effects on the market as a whole.
In this respect, injunctive classes are fundamentally different than damages classes. With regard to the latter, Rule 23 provides safeguards to protect against coercion. Specifically, Rule 23(c) erects stringent notice and opt-out requirements that must be satisfied as a condition of certification under Rule (b)(3).88 In the absence of such requirements, (b)(3) certification would run the risk of usurping the rights of class members who would prefer (1) to pursue their own claims for damages, or (2) to maintain standing to bring future challenges.
With regard to injunctive classes, by contrast, coercion is harder to avoid. Indeed, in many settings the pursuit of structural remedies is inherently coercive — insofar as the outcome of the litigation often bears on the interests of many unnamed parties, whether or not the suit has been formally designated as a class action. When it comes to certain kinds of prospective relief — relief that aims to change policy, or, as here, to transform the dynamics of an entire market — “[t]here is no realistic sense of [class members] ‘opting out.’”89 Indeed, this is why certification operates to the advantage, not the detriment, of class members with divergent interests from the named plaintiffs. As a leading treatise puts it, “[i]n (b)(2) situations, an individual litigant’s case is likely to have an impact on similarly situated parties,”90 which means that “certification [likely] helps the absent parties,” because it “guarantee[s] that their interests will be adequately represented.”91
B. Cohesion and Standing
Putting the winners and losers issue to one side, defendants also argue that plaintiffs cannot satisfy the “cohesion” requirement of Rule 23(b)(2), because certain class members — indeed, even some named plaintiffs — are previous subscribers, but *409not current subscribers, to the OMP. According to defendants, previous subscribers lack standing to challenge the complained-of restraints on prospective grounds. Because they are no longer “consumer[s] ... in the market in which trade was restrained,”92 their injuries are speculative,93 and they are not “efficient enforcers” of the antitrust laws.94
In other words, defendants argue that even assuming, arguendo, that all class members were injured by the complained-of restraints, it does not follow that all class members will continue to be so injured. The continuity of injury depends on whether “each former subscriber among the absent class members intends to purchase an OMP in the future,” a question that defendants believe “impossible to ascertain ... [using] objective criteria.” 95 On that basis, defendants conclude that “many putative class members ... would not benefit from an injunction,”96 rendering the class non-cohesive.97
This argument rests on a mistaken view of the injuries alleged in this case. Defendants are correct, of course, that a plaintiff who can only claim past injuries — who faces neither an ongoing injury nor a realistic chance of future injury — lacks standing to seek prospective relief. The problem with defendants’ argument does not lie with this unremarkable proposition. It lies with the implicit premise that past subscribers to OMPs, because they no longer subscribe, are no longer injured. That is false. Short of death, cognitive illness, or a complete loss of interest in baseball and hockey, previous subscribers to OMPs are still “eon-sumer[s] ... in the market in which trade [is] restrained” — here, the market for hockey and baseball broadcasting.
Put simply, if a consumer in the market for baseball and hockey broadcasting discontinues her subscription to an OMP, that decision does not remove her from the market for baseball and hockey broadcasting. Rather, it is precisely as a consumer in the market for baseball and hockey broadcasting that she chooses to discontinue her subscription. After all, one of the choices that consumers make is declining to buy products. There are various reasons that might happen. A product might be too expensive — as David Dillon, one of the named plaintiffs here, concluded of the OMP.98 Or a product might fail to meet a consumer’s specific needs — as the OMP did for Marc Lerner, another of the named plaintiffs.99
But regardless of what motivates a consumer to decide not to purchase a particular product, the point is that on the basis of that decision' alone, there is no reason to infer — as defendants ask the Court to infer here — that the consumer is not in the market for such goods. Indeed, on the face of it, an explanation like the one offered by Plaintiff Dillon — that he chose not to renew his OMP subscription because it “wasn’t worth the money” — suggests that if the antitrust injury in this case were *410redressed, and Dillon had the option (1) to subscribe to a more affordable OMP or (2) to buy an a la carte RSN, he might well make a different choice. If he did so, he would be making that choice as a consumer in the market for hockey broadcasting.
Ultimately, defendants’ argument depends on the proposition that discontinuing one’s subscription to an OMP bespeaks a lack of interest in baseball and hockey broadcasting. There is little reason to think so. For support, defendants point to deposition testimony from named plaintiffs (such as Dillon), indicating that such plaintiffs “do not currently subscribe to an OMP [and] do not [] plan to purchase such a package.”100 But all this demonstrates is that some consumers, in the face of constrained options and artificially high prices, choose not to buy goods. That is not surprising. It is just what common sense — and economic theory — would predict.101 For the purpose of determining which class members have standing to seek prospective relief, the relevant question is not how consumers respond to a market infected by anticompetitive restraints. It is how consumers would behave if those restraints were lifted — i.e., what choices they would make in the BFW.
With respect to that question, defendants have offered no reason to think, much less any evidence to show, that previous subscribers are less interested than current subscribers in seeing the restraints lifted. Both groups have the same interest — they want the market for baseball and hockey broadcasting to be as competitive as possible.102 And both groups, likewise, suffer the same ongoing injury— a market for baseball and hockey broadcasting in which choice is diminished, and prices elevated, by territorial restraints.
The same reasoning also disposes of any concern about Article III. According to defendants, even if previous subscribers qualify as consumers in the market for baseball and hockey broadcasting, they have suffered no injury that is amenable to prospective relief, rendering them constitutionally unqualified to bring a claim— and frustrating class certification.103 In support of this argument, defendants point to two recent Supreme Court cases — Wal-Mart v. Dukes,104 and Clapper v. Amnesty *411International,105 In Dukes, current and former female employees of Walmart brought .a class action under Title VII, alleging that the company had engaged in systematic sex-based discrimination in their hiring and promotional decisions. After holding that the class lacked commonality — thus precluding certification under Rule 23(a) — the Court went on to note that (b)(2) certification was inappropriate on other grounds. Namely, former employees-.of Walmart “lack[ed] standing”— by which the Court meant Article III standing — “to seek injunctive or declaratory relief against [Wal-Mart’s] employment practices,” because they were no longer affected by. those practices. Thus, they could not properly be included in a(b)(2) class.106
The Clapper Court echoed this reasoning two terms later, when it held that Amnesty International lacked standing to bring a constitutional challenge to section 702 of the Foreign Intelligence Surveillance Act (“FISA”). According to Amnesty International, because it tends to interact with individuals who are subject to overseas telephonic surveillance (as authorized by FISA), the organization faced “an objectively reasonable likelihood that [its] communications will be acquired ... at some point in the future” — conferring standing on the organization to bring a constitutional claim.107 The Court disagreed, maintaining that a ‘future injury is too speculative to satisfy the well-established requirement that threatened injury must be certainly impending.”108 Therefore, the organization was not in a position to secure the prospective relief that it sought.
A common principle underlies Dukes and Clapper. It is the same principle that motivated City of Los Angeles v. Lyons109 —an older case that is not cited in defendants’ papers, but that nevertheless bolsters its position. There, the Court held that the plaintiff, who had been subject to a choke-hold by an officer of the Los An-geles Police Department, lacked standing to enjoin the general practice of using choke-holds, because he was unlikely to suffer a similar injury in the future. Therefore — the Lyons Court reasoned— the plaintiff could not seek prospective relief.110
The principle uniting these cases is that, for purposes of Article III, neither a previously-inflicted injury nor a hypothetical future injury is sufficient to confer standing to pursue forward-looking remedies. To enjoy such standing, a plaintiff must show either that she currently is injured, or that a future injury is “certainly impending.”111
*412Here, for the reasons set forth above, all class members — including previous subscribers to the OMPs — are consumers in the market for baseball and hockey broadcasting. All class members, therefore, suffer an ongoing injury in connection with the complained-of restraints — a dearth of choice in the market for baseball and hockey broadcasting. Accordingly, all class members have Article III standing.
C. The Necessity of Certification
Having disposed of all affirmative obstacles to certification under (b)(2), the final question the Court must address is whether such certification is necessa'i’y. Under Second Circuit law, there is no need for (b)(2) certification when a defendant is willing to “represent[ ]” that it “ha[s] no intention of reinstating” a challenged policy, even if the policy has only been challenged on an individual basis.112 In other words, if the right in question can be secured on a class-wide basis through individual adjudication — if all class members’ interests will be protected whether or not the class is certified — certification should be denied.
Assuming, arguendo, that this principle generally applies in cases where defendants are private corporations rather than state officials,113 it is inapposite here. Defendants have made no representation that if the territorial restraints are declared unlawful as applied to the named plaintiffs, defendants will implement that holding across the board. In practice, of course, it is probable that defendants would do so;' that their response to a merits verdict in plaintiffs’ favor will be to abolish territorial restraints universally, across the United States. But taking the momentous step of concluding that certification is unnecessary requires more than probability. The case law makes clear that a defendant’s representations must be “express,”114 or otherwise “explicit,”115 before it is appropriate to forgo certification. Here, no such representation has been made. And although it may not be likely, it is nonetheless possible that defendants could respond to an adverse merits verdict *413by lifting some, but not all, territorial restraints — in a manner that resolves the named plaintiffs’ injuries but does not reconfigure the market for baseball and hockey broadcasting. However slight that risk may be, it is' one I decline to take.”116 The legality of the, territorial restraints should be adjudicated on a class-wide basis pursuant to Rule 23(b)(2).
y. CONCLUSION
For the reasons set forth above, plaintiffs’ motion is GRANTED in part and DENIED in part. The Clerk of the Court is directed to close this motion, Dkt. No. 266 in 12 Civ. 1817, and Dkt. No. 339 in 12 Civ. 3704.
SO ORDERED.