OPINION AND ORDER
I. INTRODUCTION
Plaintiffs Board of Trustees of the AFTRA Retirement Fund, in its capacity as a fiduciary of the AFTRA Retirement Fund (“AF-TRA”), Board of Trustees of the Imperial County Employees’ Retirement System, in its capacity as a fiduciary of the Imperial County Employees’ Retirement System (“ICERS”), and Investment Commit tee of the Manhattan and Bronx Surface Transit Operating Authority Pension Plan (“MaB-STOA”) bring three consolidated putative class actions against JPMorgan Chase Bank, N.A. (“JPMC”). Plaintiffs seek to recover losses they suffered when the structured investment vehicle (“SIV”), Sigma Finance, Inc. (“Sigma”), collapsed on September 30, 2008. Plaintiffs move to certify the following class:
All plans and entities for which JPMorgan Chase Bank, N.A., pursuant to a securities lending agreement, invested cash collateral, either directly or through a collective investment vehicle, in one or more debt securities of Sigma Finance, Inc. and continued to hold those debt securities as of the close of business on September 30, 2008.1
Plaintiffs clarify in their Reply that this class definition is intended to include only those investors who held Sigma Medium-Term Notes that were purchased in June 2007 and had a maturity date of June 2009 (“2009 *342Sigma MTNs”).2 Plaintiffs also seek an order appointing them as class representatives and approving plaintiffs’ selection of Barroway Topaz Kessler Metlzer & Check, LLP (“Barroway Topaz”) as class counsel.
JPMC objects to class certification only on a narrow aspect of plaintiffs’ motion. According to JPMC, five direct account holders3—out of the seventy-six total putative class members 4—should not be included as class members because they cannot satisfy the predominance or superiority requirements of Rule 23(b) of the Federal Rules of Civil Procedure.5 Despite their small number, the implications of excluding these five direct account holders are substantial as they collectively suffered approximately eighty percent of the total losses alleged. Having carefully considered the arguments raised by the parties, I conclude that plaintiffs have met their burden to demonstrate each of the Rule 23 requirements by a preponderance of the evidence. The individual issues identified by JPMC do not threaten to overwhelm the class, require this Court to conduct numerous mini-trials, or make the class as a whole unmanageable. Accordingly, the direct account holders are properly included in the class and plaintiffs’ motion for class certification is granted.
II. BACKGROUND
A. Parties and Claims
Plaintiffs are fiduciaries of three separate retirement plans that entered into securities lending agreements with their custodial bank, JPMC. AFTRA is an Employment Retirement Income Security Act (“ERISA”)governed employee benefit plan. AFTRA asserts for itself and all other class members governed by ERISA two claims for relief under ERISA: (1) breach of the fiduciary duty to prudently and loyally manage plan assets (the “prudence claim”); and (2) breach of the fiduciary duty of loyalty, which encompasses the obligation to avoid conflicts of interest.6 ICERS and MaBSTOA, each of which is a governmental plan not subject to ERISA, assert for themselves and all other class members not governed by ERISA, three claims for relief that arise under New York law: (1) breach of the fiduciary duty to prudently and loyally manage plan assets (the “prudence claim”); (2) breach of the fiduciary duty of loyalty, which encompasses the obligations to avoid conflicts of interest; and (3) breach of the securities lending agreement with JPMC.7 ICERS and MaB-STOA also assert negligence claims against JPMC, but they do not seek class certification of those claims at this time.8
B. JPMC’s Securities Lending Program
Each plaintiff, as well as each proposed member of the class, participated in JPMC’s securities lending program.9 The stated purpose of the program was to “obtain an attrac*343tive return while minimizing risk.”10 JPMC’s securities lending participants invested through JPMC’s securities lending program in one of two ways: (1) collective investment vehicles; or (2) individually directly-managed accounts. Collective investment vehicles invested participants’ funds on a communal basis while direct account holders each owned and controlled a distinct investment portfolio.11
Decisions to purchase securities were made on an aceount-by-account basis by a JPMC securities lending portfolio manager.12 Such decisions were subject to the account’s investment guidelines.13 Individual participants in collective investment vehicles had no authority to direct the purchase of specific securities or to impose investment restrictions beyond those set forth in each fund’s investment guidelines.14 Direct account holders retained high level authority over their accounts—meaning that they could limit the issuers from which securities could be purchased for their account—but direct account holders could not order any specific purchases.15 Direct account holders also had full authority to direct JPMC to hold or sell particular securities, tailor their investment guidelines to reflect their risk-return preferences, include or exclude permitted categories of securities, and change their guidelines as the markets or their preferences change.16
C. JPMC’s 2009 Sigma MTN Investment
As of June 2007, Sigma was listed on JPMC’s “buy list.”17 An issuer’s presence on the list meant that JPMC’s asset management arm (“JPMAM”) had performed due diligence and an independent credit analysis on the issuer and found that it was investment worthy.18 Even though some direct account holders could provide JPMC with a pre-approved list of issuers, JPMC would only purchase securities from those issuers if they were also on JPMAM’s buy list.19
That same month, JPMC purchased approximately five hundred million dollars of the 2009 Sigma MTNs on behalf of six accounts.20 One of the purchases was for a direct account holder that subsequently instructed JPMC to sell its 2009 Sigma MTN holdings and is not part of the putative class;21 the remaining five held the 2009 Sigma MTNs until Sigma entered receivership on September 30, 2008.22
As of June 2007, three of the five accounts were the collective investment vehicles Cash-Co, DSTI, and ConCas.23 JPMC purchased approximately one hundred million dollars worth of 2009 Sigma MTNs for CashCo, of which AFTRA, ICERS and MaBSTOA, among others, were members.24 JPMC *344placed approximately sixty-five million dollars worth of 2009 Sigma MTNs with DSTI, of which putative class members—-but not named plaintiffs—NYMEX and World Bank, among others, were members.25 JPMC placed approximately fifty million dollars worth of 2009 Sigma MTNs in ConCas.26 ConCas was a collective investment vehicle limited to a group of pension plans affiliated with and managed by General Motors Asset Management (“GMAM”).27
The remaining two allocations of the June 2007 purchase were made to direct account holders New York State Common Retirement Fund (“NYSCRF”) and IBM Retirement Fund (“IBM”). Approximately $175 million of 2009 Sigma MTNs was allocated to NYSCRF28 and approximately one hundred million dollars of the MTNs was allocated to IBM.29
In March 2008, GMAM disbanded ConCas and distributed the assets among the ConCas participants.30 GMAM became a direct account holder at that time.31 In June 2008, NYMEX, and World Bank withdrew from DSTI and opened their own direct accounts with JPMC.32 NYMEX, GMAM, and World Bank held their 2009 Sigma MTNs throughout the class period.33
D. JPMC’s Alleged Wrongdoing
When JPMC purchased the 2009 Sigma MTNs in June 2007 the residential mortgage market had already begun to collapse.34 As early as August 2007, analysts following Sigma and other SIVs warned that the lack of liquidity in the credit market, as well as sharp declines in the market value of assets backing many SIVs, threatened their financial viability.35 JPMC’s securities lending program even halted any new investments in SIVs as of August 2007.36 More than a dozen SIVs failed between August and October 200737 and JPMC’s internal analysts became concerned about whether Sigma would be able to pay par value of the MTNs upon maturity.38 Nevertheless, JPMC never tried *345to sell or recommend the sale of the 2009 Sigma MTNs.39
Beginning in February 2008, JPMC—without disclosure to the class members—began providing repurchase financing (“repo financing”) to Sigma.40 In exchange, JPMC collected substantial fees of more than $228 million between February and September 2008 allegedly creating a conflict of interest between JPMC and the securities lending participants.41
On September 30, 2008, after Sigma failed to meet one of JPMC’s margin calls, JPMC declared Sigma in default of its repo agreements, seized the assets that had been pledged to support the repo facilities, and forced Sigma into receivership proceedings.42 As a result, JPMC’s securities lending participants suffered significant losses.43
III. APPLICABLE LAW
A. Class Certification
1. Requirements Under Rule 23(a)
Rule 23 of the Federal Rules of Civil Procedure governs class certification. “ ‘Rule 23 is given liberal rather than restricfive construction, and courts are to adopt a standard of flexibility.’ ”44 To be certified, a putative class must first meet all four prerequisites set forth in Rule 23(a), commonly referred to as numerosity, commonality, typicality, and adequacy.45
The numerosity requirement mandates that the class be “so numerous that joinder of all members is impracticable.”46 Commonality requires a showing that common issues of fact or law affect all class members47 “Typicality ‘requires that the claims of the class representatives be typical of those of the class, and is satisfied when each class member’s claim arises from the same course of events [] and each class member makes similar legal arguments to prove the defendant’s liability.’ ”48 Adequacy demands that “the representative parties will fairly and adequately protect the interests of the class.”49
Finally, the courts have added an “implied requirement of aseertainability” to the express requirements of Rule 23(a).50 “[T]he requirement that there be a class will not be deemed satisfied unless the class description is sufficiently definite so that it is administra*346tively feasible for the court to determine whether a particular individual is a member.”51 “‘An identifiable class exists if its members can be ascertained by reference to objective criteria.’ ”52
2. Rule 23(b)
In addition to showing that the proposed class satisfies the four prerequisites of Rule 23(a), plaintiffs must show that the class is “maintainable” under Rule 23(b). A class satisfies this requirement if it fits into one of the three alternative categories delineated by Rule 23(b), subdivisions (1), (2), and (3). In the ease at bar, plaintiffs move for class certification pursuant to subdivision (b)(3).
Under Rule 23(b)(3), certification is appropriate where “questions of law or fact common to the members of the class predominate over any questions affecting only individual members,” and the court finds that class litigation “is superior to other available methods for the fair and efficient adjudication of the controversy.”53 Generally, “‘[t]he predominance requirement is met if the plaintiff can establish that the issues in the class action that are subject to generalized proof, and thus applicable to the class as a whole, ... predominate over those issues that are subject only to individualized proof.’ ”54 The Second Circuit has observed that this subdivision
encompasses those eases in which a class action would achieve economies of time, effort, and expense, and promote uniformity of decision as to persons similarly situated, without sacrificing procedural fairness or bringing about other undesirable results.55
That some class members may be subject to a unique defense that is inapplicable to other class members does not undermine a conclusion that common issues predominate.
[Although “a defense may arise and may affect different class members differently, [this occurrence] does not compel a finding that individual issues predominate over common ones.” So “long as a sufficient constellation of common issues binds class members together, variations in the sources and application of a defense will not automatically foreclose class certification.” 56
“Therefore, the question for purposes of determining predominance is not whether a defense exists, but whether the common issues will predominate over the individual questions raised by that defense.”57
Under Rule 23(b)(3), a court must also determine whether a class action is “superior to other available methods for fairly and efficiently adjudicating the controversy.”58 In determining whether the class action mechanism is the most “fair and efficient” method of resolving a case, courts must consider the following four nonexclusive factors: “(1) the interest of the class members in maintaining separate actions; (2) ‘the extent and nature of any litigation concerning the controversy already commenced by or against members of the class’; (3) ‘the desirability or undesirability of concentrating the litigation of the claims in the particular forum’; and (4) ‘the difficulties likely to be *347encountered in the management of a class action.’ ”59
3. Rule 23(g)
“[A] court that certifies a class must appoint class counsel.”60 In doing so, a court must consider the following: (1) “the work counsel has done in identifying or investigating potential claims in the action;” (2) “counsel’s experience in handling class actions, other complex litigation, and the types of claims asserted in the action;” (3) “counsel’s knowledge of the applicable law;” and (4) “the resources that counsel will commit to representing the class.”61 “The court may also consider any other matter pertinent to counsel’s ability to fairly and adequately represent the interests of the class.”62
4. Standard of Review
Plaintiffs bear the burden of demonstrating—by a preponderance of the evidence—that the proposed class meets the requirements for class certification.63 This Court must “ ‘assess all of the relevant evidence admitted at the class certification stage’ when determining whether to grant a Rule 23 motion.”64 “[T]he obligation to make such determinations is not lessened by overlap between a Rule 23 requirement and a merits issue, even a merits issue that is identical with a Rule 23 requirement.”65 However, “in making such determinations, a district judge should not assess any aspect of the merits unrelated to a Rule 23 requirement.” 66
B. ERISA and Common Law Breach of Fiduciary Duty
The elements of a claim for breach of fiduciary duty under ERISA are “(1) that defendant was a fiduciary who, (2) was acting within his capacity as a fiduciary, and (3) breached his fiduciary duty.”67 The elements of a claim for breach of fiduciary duty under New York law are “breach by a fiduciary of a duty owed to plaintiff; defendant’s knowing participation in the breach; and damages.”68
A fiduciary is any individual or entity that “ ‘exercises any discretionary authority or discretionary control respecting management of such plan or exercises any authority or control respecting management or disposition of its assets,’ or ‘has any discretionary authority or discretionary responsibility in the administration of such plan.’”69 Where an investment account held with a broker is nondiscretionary—that is, the alleged fiduciary lacks investment discretion—no fiduciary relationship exists.70
ERISA, codifying the common law “prudent man rule,”71 provides that a fiduciary is required to “discharge his duties with respect to a plan solely in the interest of the *348participants and beneficiaries and for the exclusive purpose of: providing benefits to participants and their beneficiaries; and defraying reasonable expenses of administering the plan.”72 This should be done “with the care, skill, prudence, and diligence under the circumstances then prevailing that a prudent man” would use.73 These obligations have been referred to as “ ‘the highest known to the law.’ ”74 A fiduciary that breaches these obligations “shall be personally liable to make good to such plan any losses to the plan resulting from each such breach ... and shall be subject to such other equitable or remedial relief as the court may deem appropriate ----”75
IV. DISCUSSION
JPMC does not dispute that plaintiffs have demonstrated numerosity, commonality, typicality or adequacy.76 I have carefully reviewed plaintiffs’ submissions and find that plaintiffs have met each of these requirements by a preponderance of the evidence.77 I am also convinced that the class is ascertainable using objective criteria78 and that Barroway Topaz satisfies the requirements of Rule 23(g)79
The analysis with regard to predominance and superiority is more complex. JPMC does not dispute that common questions predominate with regard to all plaintiffs’—-including the direct account holders’—conflict of interest and breach of contract claims.80 JPMC also does not dispute that the prudence claims of the seventy-one class members who were members of JPMC’s collective investment vehicles throughout the class period should be afforded class treatment.81 Moreover, JPMC concedes superiority for those claims and class members.82 Indeed, I find that plaintiffs have demonstrated that common questions predominate over individual issues in connection with those claims and class members83 and that those claims can be resolved efficiently in a single proceeding. Thus, the only real dispute is whether plaintiffs can demonstrate predominance and superiority insofar as the class seeks to include the prudence claims of the direct account holders—NYSCRF, IBM, GMAM, NYMEX, and World Bank.
A. Rule 23(b) Predominance
According to JPMC, adjudicating plaintiffs’ prudence claims on a class-wide *349basis will require the fact finder to determine both whether the decision to invest in and hold the 2009 Sigma MTNs was prudent and whether it was JPMC or the client that was responsible for making the decision.84 JPMC contends that the answers to these questions require an account-by-account analysis. JPMC further argues that assessing damages on a class-wide basis creates an irreconcilable conflict between direct account holders and the rest of the class. I now address each of these arguments.
1. Predominance of Common Questions Regarding the Decision to Purchase and Hold the 2009 Sigma MTNs
Plaintiffs’ prudence claim is overwhelmingly dominated by a number of common issues of law and fact. They include whether: (1) JPMC owed a fiduciary duty of prudence to all of the class members; (2) JPMC knew or should have known that its investment in the 2009 Sigma MTNs was imprudent; (3) JPMC violated its fiduciary duty of prudence by investing in, and holding, the 2009 Sigma MTNs on behalf of all of the class members; (4) JPMC knew of, or with reasonable diligence could have discovered, Sigma’s precarious financial position at the time it invested in, and continued to hold, the 2009 Sigma MTNs; and (5) class members sustained losses as a result of JPMC’s alleged breach of its fiduciary duty of prudence.
In addition to the existence of these common and predominant issues, plaintiffs have demonstrated that their proof on these questions will focus on class-wide common evidence. For example, the investment guidelines and risk-return profiles of both the collective investment vehicles and direct account holders were “very, very conservative in nature.”85 As explained by JPMC portfolio manager David Reddy, all accounts were subject to “standard guidelines.”86 These standard guidelines created investment mandates similar to those for 2a-7 money market funds.87 2a-7 money market funds are widely regarded in the financial industry as one of the most conservative, liquid, and safe investments available.88 Pursuant to these guidelines and profiles, JPMC was to invest in conservative, high-quality, low-risk assets.89 Plaintiffs claim, however, that the 2009 Sigma MTNs were an imprudent investment in light of the market conditions that existed at the time-evidence of which will also be common to all class members.90
With regard to the decision to purchase the 2009 Sigma MTNs, the evidence shows JPMC conducted the due diligence on Sigma on behalf of all class members—members in collective investment vehicles and direct account holders.91 While those efforts did not analyze the appropriateness of the 2009 Sigma MTNs for a particular client or portfolio, they resulted in JPMC’s decision to purchase the 2009 Sigma MTNs for securities lending participants generally—i.e., because they were sufficiently conservative.92
Once the due diligence was complete, the portfolio managers agreed among themselves to purchase a block of five hundred million dollars worth of 2009 Sigma MTNs.93 They *350determined how to allocate the MTNs across the direct accounts and collective investment vehicles.94 Although each portfolio manager was to make the allocation decision based on his or her account’s guidelines and portfolio composition, no investor in a collective investment vehicle nor any direct account holder “directed specific purchases of a specific security.”95 Thus, JPMC treated the direct account holders in the same way as the rest of the proposed class at the time of purchase.
After the purchase was made, JPMC continued to conduct due diligence on Sigma and the Sigma MTNs “on behalf of the Sigma Holders as a whole ____”96 JPMAM was responsible for monitoring the issuer’s ongoing creditworthiness and the securities lending portfolio managers relied on JPMAM for all post-purchase due diligence.97 JPMAM was also responsible for making recommendations to hold or sell a specific investment.98 Those recommendations were made without regard to any particular securities lending participant’s account details, investment guidelines, or portfolio characteristics.99 JPMAM’s recommendations were then forwarded to direct account holders or the portfolio managers of the collective investment funds who, using that information, would decide whether to hold or sell the investment.100
JPMC—through JPMAM—uniformly recommended to direct account holders and portfolio managers that they should hold the 2009 Sigma MTNs.101 The same questions that underlie JPMC’s decision to hold the 2009 Sigma MTNs on behalf of the collective investment vehicles underlie JPMAM’s recommendation to direct account holders. Thus, the overwhelmingly dominant question is whether the 2009 Sigma MTNs were a prudent investment and the evidence offered to prove or disprove plaintiffs’ prudence claims is common to all class members.
JPMC disputes this conclusion and urges this Court to focus on the minutiae of the direct account holders’ investment guidelines, risk-return portfolios, and the control each could have exerted over their accounts. JPMC first argues that the direct account holders’ investment guidelines and risk-return portfolios were materially different from those of the collective investment vehicles'— making the question of whether the 2009 Sigma MTNs investment was prudent an individualized inquiry.102 For example, GMAM’s investment guidelines permitted a maximum concentration of five percent for a single issuer while CashCo permitted a maximum concentration of ten percent.103 GMAM was also more restrictive in requirements for long-term investment quality than several other funds.104 Furthermore, some direct account holders’ guidelines permitted investments only with pre-approved issuers, while the CashCo guidelines, for example, did not require such pre-approval.105
JPMC also contends that differences existed with regard to risk-return profiles. For instance, between 2005 and 2008, CashCo and NYSCRF differed in the concentration of their portfolios among corporate, money market, bank, repo and U.S. Treasury securi*351ties.106 NYSCRF had a consistently higher percentage of assets in corporate securities and a consistently lower percentage in bank securities. “[E]aeh portfolio was therefore exposed to different industry-specific risks.”107
Moreover, the composition of asset ratings at the time of purchase varied between Cash-Co and NYSCRF. “For example, during the first half of 2007, the assets purchased by NYSCRF were mainly rated AAA or were very short-term unrated securities, while the ratings of the assets bought by CashCo were spread across different rating categories.”108 JPMC argues that to determine whether the 2009 Sigma MTNs were a prudent investment for the direct account holders, the fact finder must consider the guidelines and portfolio of each, thereby creating individualized questions that will predominate over all common issues.
I disagree. While JPMC has identified some differences among the guidelines and risk-return profiles, these differences are “extremely minor” and “[n]one of them differentially affect the imprudence of the Sigma investment.”109 The guidelines and risk-return profiles of both the collective investment vehicles and the direct accounts
explicitly permit most of the common safe short-term money market instruments such as commercial paper, Treasury bills, repurchase agreements, floating rate notes, and corporate notes. They all have concentration guidelines. They all have maturity guidelines that keep the maturity fairly short. They all require the highest credit rating for short-term investments and that long-term paper be rated somewhere in the A category or higher. None of them permit investment in common stock, preferred stock, junk bonds, hedge funds, real estate, or collectibles.110
Plaintiffs’ position is not that the Sigma MTNs could have been appropriate investments for some securities lending participants, but not others. Rather, plaintiffs argue that the Sigma MTNs were too risky an investment for any securities lending participant by virtue of the basic, low-risk, high-quality structure that a securities lending program entailed. That there were slight variations in guidelines and portfolios is irrelevant to the common thread that links the prudence claims of the direct account holders to those that invested in the collective investment vehicles—that, according to plaintiffs, the Sigma MTNs were not a conservative, high-quality, low-risk investment.
JPMC also argues that variations in direct account holders’ control over their accounts as well as their communications with JPMC present highly individualized questions.111 For example, NYSCRF granted its portfolio manager authority to purchase securities issued by Sigma specifically,112 but the portfolio manager had the discretion to determine exactly which Sigma securities were purchased without prior approval.113 Similarly, IBM set parameters for investments made on its behalf, but did not direct its portfolio manager to invest in 2009 Sigma MTNs or expressly consent to the purchase.114 By contrast, none of the investors in the collective investment vehicles provided pre-approved lists of issuers and portfolio managers neither needed, nor obtained, the consent or *352approval of the client in order to purchase the 2009 Sigma MTNs.115
JPMC also contends that control over the decision to hold the 2009 Sigma MTNs varied among the accounts.116 In April 2008, following a Moody’s downgrade of Sigma’s long term rating from AAA to A2, JPMC alerted NYSCRF and IBM to the downgrade.117 JPMC advised NYSCRF and IBM that it would continue to hold the 2009 Sigma MTNs in their accounts unless JPMC was instructed to sell them.118 NYSCRF did not instruct JPMC to sell the 2009 Sigma MTNs.119 NYSCRF documents dated August 2008 indicate that NYSCRF may have relied, at least in part, on JPMC’s recommendation to hold the 2009 Sigma MTNs until maturity.120
After posing a series of questions regarding its Sigma investment, IBM asked for guidance from its portfolio manager as to how to proceed and received the same recommendation to hold the 2009 Sigma MTNs to maturity.121 IBM also received advice from a third party—not JPMC—regarding its Sigma investment.122 Ultimately, IBM instructed JPMC to sell all securities issued by SIVs except for those specified on an attached list.123 That list included Sigma and thus indicated that IBM wished to hold its 2009 Sigma MTNs.124 After similar communications, GMAM, NYMEX and World Bank— direct account holders at the time or soon thereafter—continued to hold their 2009 Sigma MTNs.125 Of course these clients likely considered, at least in part, JPMAM’s recommendations. JPMC argues that, based on this evidence, the analysis of investor preferences for collective investment vehicle participants is fundamentally different from the analysis for direct account holders.126
JPMC exaggerates these differences and their importance. For purposes of determining liability, it is JPMC’s conduct—rather than that of individual class members—that is the key issue.127 JPMAM made the deci*353sion that the 2009 Sigma MTNs were an appropriate investment for its securities lending participants. It was based on that recommendation that JPMC’s portfolio managers purchased the 2009 Sigma MTNs. That two out of the seventy-six class members had the authority to dictate which issuers JPMC could purchase from for their accounts has little bearing on the question on whether the purchase of the 2009 Sigma MTNs was prudent.
Similarly, JPMAM made the recommendation to hold the 2009 Sigma MTNs—a recommendation that both the portfolio managers of the collective investment vehicles and the direct account holders followed. The direct account holders’ ability to direct JPMC to sell the 2009 Sigma MTNs does not detract from the overarching question of whether JPMAM’s recommendation to hold the notes was prudent. Accordingly, these differences do not create individual issues that threaten to predominate over those that are common to the entire class.128
Even if the differences outlined above were as substantial as JPMC suggests, JPMC has, at best, identified defenses that are unique to five out of seventy-six class members—approximately 6.6 percent. The existence of these defenses are insufficient to find that individual issues predominate.129
2. Conflict of Interest
JPMC also contests predominance on the grounds that there may be conflicts among the purported class members with regard to the calculation of damages.130 Some of the direct account holders held significant quantities of Sigma notes during the relevant period other than the June 2009 MTNs at issue here.131 According to JPMC, *354these different Sigma securities holdings give rise to different litigation interests because the different direct account holders will have an incentive to argue for different dates on which they alleged JPMC should have sold their 2009 Sigma MTNs.132 JPMC urges this Court to hold that these conflicting litigation interests preclude certification of a class including direct account holders.133
JPMC’s argument relies on the faulty premise that plaintiffs allege that JPMC was imprudent in buying and holding all Sigma MTNs. However, plaintiffs allege only that JPMC’s was imprudent in buying and holding the 2009 Sigma MTNs; plaintiffs take no position on whether it was prudent for JPMC to hold any other Sigma MTNs.134 Each specific maturity of Sigma MTNs is a unique security with its own maturity date, pricing and CUSIP. Plaintiffs provide the following example:
On December 17, 2007, an analyst estimated that Sigma would face a “liquidity squeeze” due to its obligations to repay $22.5 billion in MTNs by the end of September 2008. Given the news (and prior news of the liquidity crisis beginning in early 2007), it would have been imprudent to hold Sigma MTNs maturing after September 2008 (including the Sigma MTNs at issue here) but the conclusion may not be the same for Sigma MTNs scheduled to mature prior to that date.135
Moreover, Reddy and another JPMC portfolio manager, Adam Brinton, testified that a Sigma MTN with one maturity date can be sold without having to sell any other maturities.136 Accordingly, the date on which JPMC allegedly should have sold the 2009 Sigma MTNs has little bearing on when and if JPMC should have sold any other Sigma notes.
Finally, JPMC’s intraclass conflict argument centers on the issues of calculating damages. Even if JPMC’s position had merit—which it does not—individualized issues relating to damages are insufficient to defeat class certification where other common issues predominate.137 Such a conclusion is particularly true here where any individualized damages questions would be limited solely to the prudence claims of only five class members.138
B. Rule 23(b) Superiority
I also find that plaintiffs have met their burden to establish superiority by a preponderance of the evidence. Here, the class consists of seventy-six entities, with thousands of beneficiaries, whose claims can be resolved efficiently in a single proceeding. JPMC concedes superiority for the majority of the proposed class, but argues that a class action is not a superior method of adjudicating the prudence claims of the five direct account holders.139 JPMC contends that the direct account holders are sophisticated institutional investors that each held millions of dollars of the Sigma securities at issue and *355have ample resources and incentive to pursue individual claims.140
“[T]he existence of large individual claims that are sufficient for individual suits is no bar to a class when the advantages of unitary adjudication exist to determine the defendant’s liability.”141 For example, in In re NASDAQ Market-Makers Antitrust Litigation—a case cited by JPMC—the court rejected defendants’ argument that the institutional investors should be excluded from the proposed class because their trades were significantly different from those executed by other investors.142 The court held that the large institutional investors should be included in the class upon finding that (1) multiple lawsuits would be costly and inefficient; (2) class certification would partially equalize the bargaining power between plaintiffs and defendants, and thus improve the chances of an equitable settlement; (3) although larger institutional investors may be capable of filing individual suits, smaller institutional investors may not be willing and able to hire counsel to “battle against the collective resources of the nation’s largest financial industry firms”; and (4) including the institutional investors—who executed nearly seventy percent of all trades—would significantly improve the prospects for an overall resolution.143 The court’s rationale rings true here as well. Moreover, this case has the added consideration that the direct account holders have a strong disincentive to “initiate individual lawsuits because they may not be willing to sue their securities custodian with whom they have active ongoing relationships.”144 I therefore conclude that plaintiffs have met them burden of demonstrating superiority for all of their claims.
V. CONCLUSION
For the foregoing reasons, plaintiffs’ motion for class certification is granted. AF-TRA, ICERS, and MaBSTOA are appointed class representatives and Barroway Topaz is appointed class counsel. The Clerk of the Court is directed to close this motion (Document No. 46 in 09 Civ.686). A conference is scheduled for August 17, 2010 at 3:00 p.m. in Courtroom 15C.
SO ORDERED: